The Secret to Writing a High-Performance SEO Blog

Vintage typewriter with the words new blog post printed across the first line on the page.
Vintage typewriter with the words new blog post printed across the first line on the page.
As a business with goals set on growth, you probably already have an idea of the importance of search engine optimization. What you might not know about SEO is that to be successful, it needs to be infused throughout every aspect of your digital presence, with one of the most…

How to Identify and Fix Poor SEO Content

Person sitting at computer creating a marketing strategy.
Person sitting at computer creating a marketing strategy.
Quality content is crucial to the health of your SEO Content strategy. Great content can increase your visibility and provide the type of value to your audience that search engines love to reward. Because of its importance to SEO, we’re continually hearing about how content is king, and without it,…

SEO Best Practices for Content Strategy

SEO Best Practices for Content Strategy
SEO Best Practices for Content Strategy
As a content writer and manager, my day-to-day operations frequently include crafting content as well as editing, optimizing, and publishing different forms of website copy across various digital platforms. With so many different projects on my desk at a given time, it’s crucial that every type of SEO content I…

Why Position Zero Should Be Your New Goal for SEO

computer search
computer search
The world of search engine optimization (SEO) is never dull. Just when you think you’ve got it all mastered, Google will usually come up with something new to keep you on your toes. Google’s goal is to provide the absolute best user experience (UX), and since user expectations are continually…

Getting Personal With Content Strategy

I have always enjoyed writing. Whether in the form of song lyrics, short stories, screenplays or novels, I find appreciation in the way that words connect us and the impact that they leave behind. My passion for communication is what led me to the Double Up team. Having the opportunity…