5 KPIs That Matter for Your PPC Campaign

Business woman analyzing KPIs through charts and graphs on a large table
Business woman analyzing KPIs through charts and graphs on a large table
As a business, it’s impossible to measure your success without tracking the right performance elements accurately. Metrics that companies use to track their success are called key performance indicators, or KPIs. When you’re investing money in digital strategies like pay per click advertising (PPC), measuring your results with the right…