Are Page Builders Better than Custom Built WordPress Themes?

January 25, 2023Justin Radomski

When creating a website with WordPress, one of the most important decisions you’ll have to make is whether to use a page builder or a custom-built theme. Both options have their own set of benefits and drawbacks, and the choice will largely depend on your needs, budget, and experience level. In this article, we’ll discuss the key factors you should consider when deciding between a page builder and a custom-built theme to help you make an informed decision for your project.

What is a Page Builder?

A page builder is a type of plugin that enables users to create custom layouts for their website using a visual, drag-and-drop interface. These types of plugins are popular among users with little to no coding experience, as they allow for the creation of custom pages and posts without the need for code. Some popular page builders include Beaver Builder, Elementor, and Divi.

Benefits of Page Builders

  • User-friendly: Page builders are designed to be easy to use, even for those with little to no coding experience. They typically feature a drag-and-drop interface that makes it simple to create custom layouts and add various elements to pages and posts.
  • Time-efficient: Building a website with a page builder can be much faster than building one from scratch. With a page builder, you can create a basic layout in just a few minutes and add elements as needed.
  • Customizable: Page builders come with a wide range of options and settings that allow for the customization of the look and feel of a website. Many page builders also offer pre-designed templates and modules which can be a great starting point for a website.

Drawbacks of Page Builders

  • Limited flexibility: While page builders allow for the creation of custom layouts, they have limits in terms of design options and flexibility. Templates and modules offered by page builders can be limiting and may not allow for unique designs that stand out.
  • Performance issues: Page builders can cause performance issues on a website, especially when a lot of elements and modules are used. This can lead to slow load times, which can negatively impact user experience.
  • Dependency on third-party plugin: Page builders are not built into the core of WordPress, and instead rely on a plugin, which may cause compatibility issues or plugin deprecation. This can be a problem if the developer stops supporting the plugin in the future.

What is a Custom Built WordPress Theme?

A custom-built WordPress theme is exactly what it sounds like: a theme that is created from scratch for a specific website or project. These themes are usually created by developers with experience in WordPress theme development, and can be customized to meet the specific needs and design requirements of the client.

Benefits of Custom Built WordPress Themes

  • Flexibility: Custom-built themes offer a high degree of flexibility, allowing for the creation of unique designs that stand out from the competition. With a custom theme, users are not limited to pre-designed templates and modules, and can create a website tailored to their specific needs.
  • Better performance: Custom-built themes are optimized for performance and are less likely to cause performance issues than page builders.
  • Control over the code: With a custom-built theme, developers have full control over the code, which allows them to optimize the code for better performance, security, and ensure it is up to date.

Drawbacks of Custom Built WordPress Themes

  • Cost: Building a custom theme can be more expensive than using a page builder, as it usually involves hiring a developer to create the theme.
  • More technical skill required: Custom-built themes typically require a higher level of technical skill, both in terms of development and maintenance. Users will need to have a good understanding of how WordPress works and be able to troubleshoot any issues that may arise.
  • Longer development time: Creating a custom theme can take longer than using a page builder, depending on the complexity of the design and the skill level of the developer.

In conclusion, when deciding between a page builder and a custom-built theme, it’s important to consider your own needs, budget, and experience level. Page builders are an excellent option for users with little to no coding experience, who need a quick and easy solution to create custom pages and posts. However, custom-built themes offer more flexibility and control, and are better suited for users who want a unique design and better performance. Ultimately, it’s a matter of weighing the benefits and drawbacks of each option, and deciding which one is the best fit for your project.

Ready to get started? Double Up Digital specializes in both easy-to-maintain page builder WordPress sites and highly functional custom WordPress themes. Get in touch with us today to learn which might be right for you.

Justin Radomski

Through his passion for web development and design, Justin executes the creative vision of all Double Up Digital projects. Motivated by perfection, Justin ensures that all design and development products exceed client expectations and constantly challenge the industry standards of design accomplishment. In his spare time, Justin can be found taking pictures that are truly out of this world.