What is Gatsby and Why Should Business Owners Care?

February 17, 2023Justin Radomski

As a business owner, you understand the importance of having a professional and well-designed website that can attract and retain customers. Your website is often the first point of contact for potential customers and can play a crucial role in the success of your business. However, with so many different options available for building a website, it can be difficult to know which one is the best fit for your business.

One option that is gaining popularity among developers and businesses alike is Gatsby. Gatsby is a free and open-source framework that helps developers build fast, secure, and modern websites and web applications. It is based on React, a popular JavaScript library for building user interfaces, and it uses GraphQL, a powerful query language for querying data from different sources.

The Benefits

But why should you as a business owner care about Gatsby? Here are a few key benefits to consider:

Speed and Performance

In today’s fast-paced digital world, website speed and performance are more important than ever. Gatsby is designed to be fast and performant. It uses advanced techniques such as code splitting, lazy loading, and prefetching to ensure that only the necessary resources are loaded and that they are loaded as quickly as possible. This means that your website will load quickly, even on mobile devices or with poor internet connection. This can improve the user experience and ultimately lead to higher conversion rates.


Data security is of the utmost importance for any business. Gatsby is a static site generator, which means that there is no backend or database to hack into. This makes it a very secure option for building websites and web applications.

Easy to Scale

As your business grows, so too will the traffic to your website. Gatsby websites are very easy to scale. Because the site is generated as a set of static files, it can be easily deployed to a CDN (content delivery network) and served to users from a location that is closest to them. This ensures that the site loads quickly for users, no matter where they are in the world and can handle the increasing traffic to your site


Gatsby is built on top of React, which means that developers can use all the features and benefits of React when building your website. Additionally, Gatsby also supports many different data sources, such as CMSs, APIs, and databases, which means that developers can easily integrate your existing data into your Gatsby site.


Gatsby’s fast loading speed and performance can improve your website’s SEO. Google has indicated that site speed is a ranking factor, so a faster website can help improve your search engine ranking. Gatsby’s code splitting and lazy loading techniques ensure that only necessary resources are loaded, which can further improve your website’s loading speed and performance.

Additionally, Gatsby’s static site architecture can make it easier for search engines to crawl and index your website’s pages. Since Gatsby generates static HTML files, search engines can more easily analyze and understand your website’s content. This can help improve your website’s ranking in search engine results pages and increase organic traffic to your site.

How We Can Help

Gatsby is a powerful and flexible framework for building fast, secure, and modern websites and web applications. As a business owner, it’s important to understand the benefits of Gatsby and take them into account when choosing the framework for your website.

If you’re looking to have a website built by an agency, Double Up Digital is the best partner for your Gatsby website. Double Up Digital is a reputable agency that specializes in Gatsby development, and we have a proven track record of delivering high-quality, fast and performant websites that meet the unique needs of each business. Our team of experienced developers are well-versed in the latest technologies and best practices in Gatsby development and can ensure that your website is built to the highest standards.

Don’t hesitate to reach out to discuss how we can help you take your business to the next level with a Gatsby website. We will be happy to provide you with a free consultation and a quote for your project.

Justin Radomski

Through his passion for web development and design, Justin executes the creative vision of all Double Up Digital projects. Motivated by perfection, Justin ensures that all design and development products exceed client expectations and constantly challenge the industry standards of design accomplishment. In his spare time, Justin can be found taking pictures that are truly out of this world.