Designing the Perfect PPC Landing Page

Illustration graphic of a person searching the web online and it leading them to different landing pages
Illustration graphic of a person searching the web online and it leading them to different landing pages
A well-designed landing page is the cornerstone of any pay per click advertising strategy. It doesn’t matter how optimized your PPC ads are; if their corresponding landing page isn’t designed to transform prospects into leads, then the entire campaign will fall flat. While you’ve probably designed your entire website with…

3 Web Design Strategies for Better Lead Generation

Your website performs many functions. You could even say it’s a jack of all trades. A great website design should serve as a traffic magnet, a positive first impression of your brand, an efficient lead generation tool and effortlessly move customers along your sales funnel. There’s a lot that goes…