Pay per click ads are a fast, effective way to generate a boost in traffic, leads, and conversions. The process seems pretty simple – write some text, build a landing page and watch the magic happen. If only it were that easy. How to Write Better Pay Per Click Ads…
If you’re like most small businesses, you’ve at least dipped your toes into the pool of digital marketing and have experimented a little with how different strategies affect your business’s performance. Maybe you’ve even spent a fair amount of time delving into search engine optimization or pay per click methods…
As a small business, your website is the most critical vehicle you have for attracting customers and moving them through your sales funnel. Awell-built site performs many functions, each being vitally important to your success, however, simple web design mistakes might be curbing your success. 5 Common Web Design Mistakes…
Search engine optimization is always a bit of a puzzle. Consider for instance, that Google has over 200 ranking factors that they use in their algorithm and that they switch them up hundreds of times a year. True, most of these are minor changes, but when you’re filtering 3.5 billion…
With all the resources you put into your pay per click management, wouldn’t it be great if you could somehow capture the attention of the segment of your target audience that still manages to slip through your fingers? No matter how successful your PPC strategy, it’s near impossible to expand…
In the world of pay per click advertising, who knows where we would be without Google Adwords. Google is the number one search engine and paid ads on their platform outperform others. It’s estimated that Google ads reach 90% of the people who are on the internet and that 77.8%…
When done effectively, link building is one of the most powerful components of search engine optimization. Earning quality backlinks puts your brand in front of an even larger segment of your target audience, and it establishes your authority to search engines. Sounds great, right? The only snag in the plan…
Does your approach to digital marketing have search engine optimization (SEO) and pay per click (PPC) nicely compartmentalized into distinct, separate roles? Both SEO and PPC are vital components of a successful digital strategy that work towards the same goals – traffic, leads and conversions. Even though they share common…
When it comes to maximizing your pay per click advertising budget, Google AdWords is one of the most effective, profitable channels. On average, businesses bring in $2 for every $1 spent on an AdWords campaign. There’s nothing shabby at all about an AdWords ROI. Achieving positive ROI through PPC campaigns…
If you want the boost in visibility and all the other perks that effective search engine optimization provides, starting with a clear picture of what motivates your audience is key. Much time can be spent learning about market segmentation and consumer behaviors, but there’s one area where you don’t need…
