Your landing page should be your website’s best sales rep. All your sleepless nights of web design, planning marketing campaigns, and SEO efforts were to just get traffic to your landing page. This is where your paid-search visitors are exposed to your sales copy and ideally turn into sales or…
Over the years, social networks have taken the online marketing world by storm. From Twitter to LinkedIn to Instagram, social media has become an integral part of digital marketing playbooks all over the world. Of course, anybody who is serious about digital marketing knows that the impact of Facebook cannot…
It is impossible to discuss digital marketing without mentioning those three magic letters: SEO. Content may be king, but Search Engine Optimization is what makes sure everybody can access that content. That’s why there’s no shortage of tips, techniques, and strategies popping up every day, just begging to be implemented…
Google Adwords or Social Ads? This is a question that has long haunted digital marketers all over the world. It is something that all businesses eventually have to answer as they seek to grow their reach, their brand awareness, and most importantly, their sales. Google Adwords is almost synonymous with…
It’s not a secret that Google changes its algorithm regularly. Way back in 2010, a high-ranking Google representative revealed the search giant typically introduced 350 – 400 algorithm changes every year. If that number takes your breath away, prepare to be shocked – in 2018 alone, Google made more than…
You don’t need to be a seasoned digital marketer to have heard about Google Quality Scores. Whether you’re a small business owner or the COO of a large, international conglomerate, you should be familiar with what a Google Quality Score is. That’s because it can have a significant impact on…
There’s no question, if you want your business to grow, you need a strategy for reaching out and connecting with your target market. The problem is knowing how to do this. You need a way to reach them where they can be found, and to connect with them on their…
It’s a no brainer that getting more people through the door is the key to growth for small and medium-sized businesses – ok, any size business, really. If you’ve been relying on traditional (meaning non-digital) means of advertising as a business owner, you’re probably seeing a slow trickle of new…
At its very core, your website has two main goals – to attract and capture leads and to convert those leads into customers and clients. Without an influx of new business, achieving and maintaining growth is impossible. Lead generation is the strategy used to attract a new segment of your…
There’s a pretty fierce competition brewing in the digital space, and it’s between businesses that are each fighting their hardest to earn a top spot in Google’s search results. The majority of consumers today turn to the internet at least once when they have a question, want, or need that…
