Every aspect of your digital marketing strategy is designed with one purpose in mind – to lead the consumer along the path of conversion. Yet, only 22% of businesses are satisfied with their conversion rates. Unless you’re a member of that small minority, you need a plan for encouraging visitors…
The world of SEO is ever changing. Just when you think you’ve got the details ironed out and every bit of your digital presence optimized, along comes a shake-up in search engine algorithms and suddenly everything you thought you knew about SEO is hanging by a thread. It all seems…
As a business, it’s impossible to measure your success without tracking the right performance elements accurately. Metrics that companies use to track their success are called key performance indicators, or KPIs. When you’re investing money in digital strategies like pay per click advertising (PPC), measuring your results with the right…
The goal of a proper digital marketing strategy is to generate traffic to your website and introduce your brand to high-quality leads that are most likely to convert. There are many ways of accomplishing this, but it comes down to two separate marketing strategies – search engine optimization and pay…
Welcome to the future of live reporting, Google Data Studio. With this live reporting dashboard, agencies and clients alike have more information at their fingertips. What Changes Google Has Made Google has shifted many of their platforms for a few reasons and one of those reasons is rebranding. An example…
I have always enjoyed writing. Whether in the form of song lyrics, short stories, screenplays or novels, I find appreciation in the way that words connect us and the impact that they leave behind. My passion for communication is what led me to the Double Up team. Having the opportunity…
