It’s time for a website redesign, and you’re looking to get the biggest impact from your investment. You’ve poured over the metrics and devoured everything you could on the value of user experience in website design. Still, wouldn’t it be great if you could access insights about how visitors really…
To say that we’re a society that has a passing interest in technology and the internet would be a tremendous understatement. It’s estimated that the average person spends nearly 6 hours a day online – nearly as much time as the average person spends working. What’s equally alarming is that…
It doesn’t take a search engine marketing guru to know that a steady stream of traffic moving toward your website is a crucial component of digital success. The concept seems pretty simple, but once you get in there and start digging around, you find out that SEO is more complicated…
Pay per click ads are a fast, effective way to generate a boost in traffic, leads, and conversions. The process seems pretty simple – write some text, build a landing page and watch the magic happen. If only it were that easy. How to Write Better Pay Per Click Ads…
If you’re like most small businesses, you’ve at least dipped your toes into the pool of digital marketing and have experimented a little with how different strategies affect your business’s performance. Maybe you’ve even spent a fair amount of time delving into search engine optimization or pay per click methods…
As a small business, your website is the most critical vehicle you have for attracting customers and moving them through your sales funnel. Awell-built site performs many functions, each being vitally important to your success, however, simple web design mistakes might be curbing your success. 5 Common Web Design Mistakes…
Search engine optimization is always a bit of a puzzle. Consider for instance, that Google has over 200 ranking factors that they use in their algorithm and that they switch them up hundreds of times a year. True, most of these are minor changes, but when you’re filtering 3.5 billion…
With all the resources you put into your pay per click management, wouldn’t it be great if you could somehow capture the attention of the segment of your target audience that still manages to slip through your fingers? No matter how successful your PPC strategy, it’s near impossible to expand…
In the world of pay per click advertising, who knows where we would be without Google Adwords. Google is the number one search engine and paid ads on their platform outperform others. It’s estimated that Google ads reach 90% of the people who are on the internet and that 77.8%…
When done effectively, link building is one of the most powerful components of search engine optimization. Earning quality backlinks puts your brand in front of an even larger segment of your target audience, and it establishes your authority to search engines. Sounds great, right? The only snag in the plan…
