There’s a pretty fierce competition brewing in the digital space, and it’s between businesses that are each fighting their hardest to earn a top spot in Google’s search results. The majority of consumers today turn to the internet at least once when they have a question, want, or need that…
When you’re looking at solutions to help build a stronger web presence for your business, WordPress is sure to come up as a consideration. The open-source content management system was launched in 2003 and primarily served to fill a niche for the growing blog market. Today, WordPress has become a…
A search engine optimization (SEO) strategy is a non-negotiable asset for businesses today. Regardless of what industry you’re in, the internet is the first place today’s consumer turns when they want to connect with a business. They might not even know exactly what they’re looking for, but that’s when Google…
If you’ve taken a look around the internet lately, it would be hard to miss the fact that search engine optimization today is all about the audience. Businesses and search engines alike want to provide a digital experience that meets the needs and expectations of every person that turns to…
Google My Business (GMB) has become one of the most important tools for businesses to fuel their local search results through the Google search engine. Businesses that don’t take full advantage of their GMB page are missing out on key opportunities for connecting with their local audience. Getting started with…
For the average business today, ad spend is increasing. As the internet becomes more crowded and changes to search engine algorithms become more complex, pay per click advertising has become one the most effective, traffic-generating ways of getting maximized results from your digital marketing efforts. Pay-per-click advertising is a great…
You’ve probably heard all the statistics about how important video ads are for today’s marketing strategies. It’s engaging, informative and audiences just can’t seem to pull themselves away from it. The numbers on the amount of video being watched on social media every day are staggering. It has become common…
Marketing attribution is a strategy that allows businesses to identify crucial marketing touchpoints that exist along the customer journey. These touchpoints range from the first introduction to the point of conversion. The key goal of attribution is to determine which touchpoints and channels of engagement have the most significant impact…
The goal of every business is to generate and continue to build revenue. In order for this to happen, you need to attract new customers and nurture them to conversion, which is the point where they finally say yes and invest in your business. Here's how to increase website conversions.…
When it comes to online marketing, things can change in the blink of an eye. Not only does new technology change the landscape, but the expectations of digital consumers are constantly shifting. What this means is that the internet marketing strategy that worked beautifully for you last year might be…
