What Are Backlinks And How Do They Affect SEO?

Backlinks archives concept. Woman standing in front of virtual wall while using her computer.
Backlinks archives concept. Woman standing in front of virtual wall while using her computer.
A search engine optimization (SEO) strategy is a non-negotiable asset for businesses today. Regardless of what industry you’re in, the internet is the first place today’s consumer turns when they want to connect with a business. They might not even know exactly what they’re looking for, but that’s when Google…

How to Improve Your Content Marketing Strategy

Content marketing strategy cartoon.
Content marketing strategy cartoon.
If you’ve taken a look around the internet lately, it would be hard to miss the fact that search engine optimization today is all about the audience. Businesses and search engines alike want to provide a digital experience that meets the needs and expectations of every person that turns to…

4 Ways to Improve Your Click-Through Rate in Google Ads

Business team looking at click-through rate data
Business team looking at click-through rate data
For the average business today, ad spend is increasing. As the internet becomes more crowded and changes to search engine algorithms become more complex, pay per click advertising has become one the most effective, traffic-generating ways of getting maximized results from your digital marketing efforts. Pay-per-click advertising is a great…

5 Tips for Creating Video Ads That Convert

Graphic computer screen showing video ads.
Graphic computer screen showing video ads.
You’ve probably heard all the statistics about how important video ads are for today’s marketing strategies. It’s engaging, informative and audiences just can’t seem to pull themselves away from it. The numbers on the amount of video being watched on social media every day are staggering. It has become common…

Why A Marketing Attribution Strategy Is Key for SEO

Group of marketers creating attribution strategy.
Group of marketers creating attribution strategy.
Marketing attribution is a strategy that allows businesses to identify crucial marketing touchpoints that exist along the customer journey. These touchpoints range from the first introduction to the point of conversion. The key goal of attribution is to determine which touchpoints and channels of engagement have the most significant impact…