In the world of pay per click advertising, who knows where we would be without Google Adwords. Google is the number one search engine and paid ads on their platform outperform others. It’s estimated that Google ads reach 90% of the people who are on the internet and that 77.8%…
When done effectively, link building is one of the most powerful components of search engine optimization. Earning quality backlinks puts your brand in front of an even larger segment of your target audience, and it establishes your authority to search engines. Sounds great, right? The only snag in the plan…
Does your approach to digital marketing have search engine optimization (SEO) and pay per click (PPC) nicely compartmentalized into distinct, separate roles? Both SEO and PPC are vital components of a successful digital strategy that work towards the same goals – traffic, leads and conversions. Even though they share common…
When it comes to maximizing your pay per click advertising budget, Google AdWords is one of the most effective, profitable channels. On average, businesses bring in $2 for every $1 spent on an AdWords campaign. There’s nothing shabby at all about an AdWords ROI. Achieving positive ROI through PPC campaigns…
If you want the boost in visibility and all the other perks that effective search engine optimization provides, starting with a clear picture of what motivates your audience is key. Much time can be spent learning about market segmentation and consumer behaviors, but there’s one area where you don’t need…
A well-designed landing page is the cornerstone of any pay per click advertising strategy. It doesn’t matter how optimized your PPC ads are; if their corresponding landing page isn’t designed to transform prospects into leads, then the entire campaign will fall flat. While you’ve probably designed your entire website with…
If you’re like most businesses, you realize how important web design is to your success in today’s competitive digital landscape. You’ve probably invested a ton of time and money into web development with the goal of generating more traffic and securing leads and conversions. You know that every detail matters,…
With the right strategy, pay per click advertising is one of the best investments you can make from a marketing perspective by utilizing search and display ads. A well crafted PPC campaign targets a very specific audience and supplies precisely what they need to encourage them to move further along…
Every aspect of your digital marketing strategy is designed with one purpose in mind – to lead the consumer along the path of conversion. Yet, only 22% of businesses are satisfied with their conversion rates. Unless you’re a member of that small minority, you need a plan for encouraging visitors…
The world of SEO is ever changing. Just when you think you’ve got the details ironed out and every bit of your digital presence optimized, along comes a shake-up in search engine algorithms and suddenly everything you thought you knew about SEO is hanging by a thread. It all seems…
