For the average business today, ad spend is increasing. As the internet becomes more crowded and changes to search engine algorithms become more complex, pay per click advertising has become one the most effective, traffic-generating ways of getting maximized results from your digital marketing efforts. Pay-per-click advertising is a great…
You’ve probably heard all the statistics about how important video ads are for today’s marketing strategies. It’s engaging, informative and audiences just can’t seem to pull themselves away from it. The numbers on the amount of video being watched on social media every day are staggering. It has become common…
Marketing attribution is a strategy that allows businesses to identify crucial marketing touchpoints that exist along the customer journey. These touchpoints range from the first introduction to the point of conversion. The key goal of attribution is to determine which touchpoints and channels of engagement have the most significant impact…
The goal of every business is to generate and continue to build revenue. In order for this to happen, you need to attract new customers and nurture them to conversion, which is the point where they finally say yes and invest in your business. Here's how to increase website conversions.…
When it comes to online marketing, things can change in the blink of an eye. Not only does new technology change the landscape, but the expectations of digital consumers are constantly shifting. What this means is that the internet marketing strategy that worked beautifully for you last year might be…
It’s time for a website redesign, and you’re looking to get the biggest impact from your investment. You’ve poured over the metrics and devoured everything you could on the value of user experience in website design. Still, wouldn’t it be great if you could access insights about how visitors really…
To say that we’re a society that has a passing interest in technology and the internet would be a tremendous understatement. It’s estimated that the average person spends nearly 6 hours a day online – nearly as much time as the average person spends working. What’s equally alarming is that…
It doesn’t take a search engine marketing guru to know that a steady stream of traffic moving toward your website is a crucial component of digital success. The concept seems pretty simple, but once you get in there and start digging around, you find out that SEO is more complicated…
Pay per click ads are a fast, effective way to generate a boost in traffic, leads, and conversions. The process seems pretty simple – write some text, build a landing page and watch the magic happen. If only it were that easy. How to Write Better Pay Per Click Ads…
If you’re like most small businesses, you’ve at least dipped your toes into the pool of digital marketing and have experimented a little with how different strategies affect your business’s performance. Maybe you’ve even spent a fair amount of time delving into search engine optimization or pay per click methods…
