5 Tips for Creating Video Ads That Convert

Graphic computer screen showing video ads.
Graphic computer screen showing video ads.
You’ve probably heard all the statistics about how important video ads are for today’s marketing strategies. It’s engaging, informative and audiences just can’t seem to pull themselves away from it. The numbers on the amount of video being watched on social media every day are staggering. It has become common…

Why A Marketing Attribution Strategy Is Key for SEO

Group of marketers creating attribution strategy.
Group of marketers creating attribution strategy.
Marketing attribution is a strategy that allows businesses to identify crucial marketing touchpoints that exist along the customer journey. These touchpoints range from the first introduction to the point of conversion. The key goal of attribution is to determine which touchpoints and channels of engagement have the most significant impact…