4 Ways to Improve Your Click-Through Rate in Google Ads

Business team looking at click-through rate data
Business team looking at click-through rate data
For the average business today, ad spend is increasing. As the internet becomes more crowded and changes to search engine algorithms become more complex, pay per click advertising has become one the most effective, traffic-generating ways of getting maximized results from your digital marketing efforts. Pay-per-click advertising is a great…

5 Tips for Creating Video Ads That Convert

Graphic computer screen showing video ads.
Graphic computer screen showing video ads.
You’ve probably heard all the statistics about how important video ads are for today’s marketing strategies. It’s engaging, informative and audiences just can’t seem to pull themselves away from it. The numbers on the amount of video being watched on social media every day are staggering. It has become common…

Why A Marketing Attribution Strategy Is Key for SEO

Group of marketers creating attribution strategy.
Group of marketers creating attribution strategy.
Marketing attribution is a strategy that allows businesses to identify crucial marketing touchpoints that exist along the customer journey. These touchpoints range from the first introduction to the point of conversion. The key goal of attribution is to determine which touchpoints and channels of engagement have the most significant impact…

5 Tips for Improving Your Display Advertising

Cartoon Graphic of people working on advertising for their brand.
Cartoon Graphic of people working on advertising for their brand.
To say that we’re a society that has a passing interest in technology and the internet would be a tremendous understatement. It’s estimated that the average person spends nearly 6 hours a day online – nearly as much time as the average person spends working. What’s equally alarming is that…