Designing the Perfect PPC Landing Page

Illustration graphic of a person searching the web online and it leading them to different landing pages
Illustration graphic of a person searching the web online and it leading them to different landing pages
A well-designed landing page is the cornerstone of any pay per click advertising strategy. It doesn’t matter how optimized your PPC ads are; if their corresponding landing page isn’t designed to transform prospects into leads, then the entire campaign will fall flat. While you’ve probably designed your entire website with…

5 KPIs That Matter for Your PPC Campaign

Business woman analyzing KPIs through charts and graphs on a large table
Business woman analyzing KPIs through charts and graphs on a large table
As a business, it’s impossible to measure your success without tracking the right performance elements accurately. Metrics that companies use to track their success are called key performance indicators, or KPIs. When you’re investing money in digital strategies like pay per click advertising (PPC), measuring your results with the right…

The Birth of Live Reporting

Welcome to the future of live reporting, Google Data Studio. With this live reporting dashboard, agencies and clients alike have more information at their fingertips. What Changes Google Has Made Google has shifted many of their platforms for a few reasons and one of those reasons is rebranding. An example…

Getting Personal With Content Strategy

I have always enjoyed writing. Whether in the form of song lyrics, short stories, screenplays or novels, I find appreciation in the way that words connect us and the impact that they leave behind. My passion for communication is what led me to the Double Up team. Having the opportunity…