Search engine optimization is always a bit of a puzzle. Consider for instance, that Google has over 200 ranking factors that they use in their algorithm and that they switch them up hundreds of times a year. True, most of these are minor changes, but when you’re filtering 3.5 billion…
As we’re making our way through the early weeks of 2019, we can’t help but stop and think about what the coming year will bring for digital marketing. Last year brought about noticeable changes in how consumers engage with businesses online and what elements of their user experience (UX) mattered…
As a business with goals set on growth, you probably already have an idea of the importance of search engine optimization. What you might not know about SEO is that to be successful, it needs to be infused throughout every aspect of your digital presence, with one of the most…
Quality content is crucial to the health of your SEO Content strategy. Great content can increase your visibility and provide the type of value to your audience that search engines love to reward. Because of its importance to SEO, we’re continually hearing about how content is king, and without it,…
Practically every business today is online, and you would be hard-pressed to find a successful one that didn’t have a great website and a strategic approach to search engine marketing. This makes perfect sense – your customers are online, so you should be also. If there is a problem with…
The world of SEO is ever changing. Just when you think you’ve got the details ironed out and every bit of your digital presence optimized, along comes a shake-up in search engine algorithms and suddenly everything you thought you knew about SEO is hanging by a thread. It all seems…
You’ve been going all in on search engine optimization. You’re knocking content strategy and creation out of the park, have mastered the notoriously tricky task of link building and have done everything that you know of to optimize each one of your web pages. Just when you think you’ve left no…
As a content writer and manager, my day-to-day operations frequently include crafting content as well as editing, optimizing, and publishing different forms of website copy across various digital platforms. With so many different projects on my desk at a given time, it’s crucial that every type of SEO content I…
There’s a reason that you always hear that content is king. It’s arguably the single most valuable tool for delivering your brand message and gaining visibility in an increasingly crowded digital universe. This significance is why when businesses focus in on SEO, content is one of the first areas they…
The world of search engine optimization (SEO) is never dull. Just when you think you’ve got it all mastered, Google will usually come up with something new to keep you on your toes. Google’s goal is to provide the absolute best user experience (UX), and since user expectations are continually…
