There’s a pretty fierce competition brewing in the digital space, and it’s between businesses that are each fighting their hardest to earn a top spot in Google’s search results. The majority of consumers today turn to the internet at least once when they have a question, want, or need that…
Search engine optimization is a focus of business development that is deserving of all the attention it receives. You’re already well aware of how central SEO is to your ability to reach a wider audience, influence conversions, and grow your bottom line. The fact that SEO is essential has already…
As a local business, do you know how to optimize your web presence to attract a larger segment of your local audience? Today, as many as 4 out of 5 consumers are turning to search engines to find and connect with local businesses. If you want to get in front…
Pay per click ads are effective tools for generating a stream of highly qualified traffic to your website. The only catch is that for pay per click advertising to be effective, the copy within your ads needs to be compelling enough to reach out to your audience and immediately grab…
Voice assistants are everywhere, and a growing number of us are taking advantage of the convenience they provide. Think of how much easier it is to ask Alexa a question than to stop what you’re doing and type it into a search bar. Continue reading to learn how to create…
You’ve invested a lot of resources into search engine optimization in an attempt to create a solid digital presence and reputation. You’ve done everything you should, so you should be able to sit back and reap the rewards of a job well done. Aside from paying attention to performance metrics…
If you’ve been paying even a modest amount of attention to what’s happening in the world of search engine optimization, you’d have to be living under a rock to not know about the importance of mobile optimization. Still, information about whether or not mobile responsive design is one of Google’s…
SEO Tactics You Should Avoid A strategy for search engine optimization is a crucial part of building your presence online, and there is plenty of advice floating around the internet on the dos and don’ts of SEO. Still, search engine marketing has changed significantly over the years and what worked…
Search engine optimization is always a bit of a puzzle. Consider for instance, that Google has over 200 ranking factors that they use in their algorithm and that they switch them up hundreds of times a year. True, most of these are minor changes, but when you’re filtering 3.5 billion…
As we’re making our way through the early weeks of 2019, we can’t help but stop and think about what the coming year will bring for digital marketing. Last year brought about noticeable changes in how consumers engage with businesses online and what elements of their user experience (UX) mattered…
