Why Local SEO Is a Must for Your Small Business

Local map icon symbolizing local SEO.
Local map icon symbolizing local SEO.
As a local business, do you know how to optimize your web presence to attract a larger segment of your local audience? Today, as many as 4 out of 5 consumers are turning to search engines to find and connect with local businesses. If you want to get in front…

Is Negative SEO Really a Threat to Your Business?

SEO cartoon graphic
SEO cartoon graphic
You’ve invested a lot of resources into search engine optimization in an attempt to create a solid digital presence and reputation. You’ve done everything you should, so you should be able to sit back and reap the rewards of a job well done. Aside from paying attention to performance metrics…

7 Outdated SEO Tactics to Avoid

Colored pencils and a notepad with an SEO tactics illustration.
Colored pencils and a notepad with an SEO tactics illustration.
SEO Tactics You Should Avoid A strategy for search engine optimization is a crucial part of building your presence online, and there is plenty of advice floating around the internet on the dos and don’ts of SEO. Still, search engine marketing has changed significantly over the years and what worked…

Why UX Is the Key To Unlocking SEO in 2019

Designers drawing website ux app development.
Designers drawing website ux app development.
As we’re making our way through the early weeks of 2019, we can’t help but stop and think about what the coming year will bring for digital marketing. Last year brought about noticeable changes in how consumers engage with businesses online and what elements of their user experience (UX) mattered…

The Secret to Writing a High-Performance SEO Blog

Vintage typewriter with the words new blog post printed across the first line on the page.
Vintage typewriter with the words new blog post printed across the first line on the page.
As a business with goals set on growth, you probably already have an idea of the importance of search engine optimization. What you might not know about SEO is that to be successful, it needs to be infused throughout every aspect of your digital presence, with one of the most…

How to Identify and Fix Poor SEO Content

Person sitting at computer creating a marketing strategy.
Person sitting at computer creating a marketing strategy.
Quality content is crucial to the health of your SEO Content strategy. Great content can increase your visibility and provide the type of value to your audience that search engines love to reward. Because of its importance to SEO, we’re continually hearing about how content is king, and without it,…