If you want the boost in visibility and all the other perks that effective search engine optimization provides, starting with a clear picture of what motivates your audience is key. Much time can be spent learning about market segmentation and consumer behaviors, but there’s one area where you don’t need…
Every aspect of your digital marketing strategy is designed with one purpose in mind – to lead the consumer along the path of conversion. Yet, only 22% of businesses are satisfied with their conversion rates. Unless you’re a member of that small minority, you need a plan for encouraging visitors…
Animating your icons can keep the user engaged on your page and add to the value of the icon, allowing for more creativity to be displayed in a way that's simple and fun. Adding multi-step CSS animations to SVG's is easier than you think! Let’s take a look at the…
As a business seeking to thrive in a digital world, your website is one of the most important tools you have for connecting with your market, lead generation and encouraging new customers to contact you directly. Everything about your website design, even down to the little details, matters when it…
