There is no denying that mobile devices are the future of Internet activity, and the numbers back it up. Since 2015, over 50% of Internet access all over the world has occurred on a mobile device, and that figure is only expected to keep rising. Digital marketers have also caught…
Launching a website is an incredibly exciting time. Chances are if you are ready for launch, a lot of time and effort has gone into your development project. That being said, there are several considerations you should make before your new website goes live. Continue reading our website launch checklist…
Clicking on a link might seem like a very simple thing. After all, it doesn’t require much work on your part, and usually within a second or two, you’re looking at the page you clicked to see. If you have a slow website speed, that isn't always the case. On…
It’s not a secret that Google changes its algorithm regularly. Way back in 2010, a high-ranking Google representative revealed the search giant typically introduced 350 – 400 algorithm changes every year. If that number takes your breath away, prepare to be shocked – in 2018 alone, Google made more than…
In recent years, it seems as if reports of large-scale hacks on recognizable brands have become common occurrences, doesn’t it? With hackers able to infiltrate well-known brands you’d expect to be impenetrable, it may make you wonder how you can protect your own website from people who might have nefarious…
At its very core, your website has two main goals – to attract and capture leads and to convert those leads into customers and clients. Without an influx of new business, achieving and maintaining growth is impossible. Lead generation is the strategy used to attract a new segment of your…
You started your eCommerce business with high hopes, but now you’re starting to wonder exactly what you’ve gotten yourself into. Nobody told you your days would be occupied just as much with KPIs, analytics, and seemingly endless time spent trying to perfect your sales process. They also neglected to mention…
When you reach out to a business for the first time, where does the interaction occur? Personal experience probably tells you that it’s their website, and that first interaction is going to influence how likely you are to engage further. Regardless of the type of business you’re operating it’s the…
It’s time for a website redesign, and you’re looking to get the biggest impact from your investment. You’ve poured over the metrics and devoured everything you could on the value of user experience in website design. Still, wouldn’t it be great if you could access insights about how visitors really…
If you’ve been paying even a modest amount of attention to what’s happening in the world of search engine optimization, you’d have to be living under a rock to not know about the importance of mobile optimization. Still, information about whether or not mobile responsive design is one of Google’s…
