When you reach out to a business for the first time, where does the interaction occur? Personal experience probably tells you that it’s their website, and that first interaction is going to influence how likely you are to engage further. Regardless of the type of business you’re operating it’s the…
It’s time for a website redesign, and you’re looking to get the biggest impact from your investment. You’ve poured over the metrics and devoured everything you could on the value of user experience in website design. Still, wouldn’t it be great if you could access insights about how visitors really…
If you’ve been paying even a modest amount of attention to what’s happening in the world of search engine optimization, you’d have to be living under a rock to not know about the importance of mobile optimization. Still, information about whether or not mobile responsive design is one of Google’s…
As a small business, your website is the most critical vehicle you have for attracting customers and moving them through your sales funnel. Awell-built site performs many functions, each being vitally important to your success, however, simple web design mistakes might be curbing your success. 5 Common Web Design Mistakes…
As we’re making our way through the early weeks of 2019, we can’t help but stop and think about what the coming year will bring for digital marketing. Last year brought about noticeable changes in how consumers engage with businesses online and what elements of their user experience (UX) mattered…
Ask any web design agency or marketer about the secrets to building a following and generating conversions, and you’ll likely get an answer that has something to do with emotions. Humans are emotionally driven and appealing to various emotions is key to moving consumers through your sales funnel. There are…
Of all the efforts you put into building a presence online, it’s your web design that’s at the heart of your success. It’s the place where people get to know your business, and it’s the place where visitors become customers – at least this is the way it should be.…
If you want the boost in visibility and all the other perks that effective search engine optimization provides, starting with a clear picture of what motivates your audience is key. Much time can be spent learning about market segmentation and consumer behaviors, but there’s one area where you don’t need…
Every aspect of your digital marketing strategy is designed with one purpose in mind – to lead the consumer along the path of conversion. Yet, only 22% of businesses are satisfied with their conversion rates. Unless you’re a member of that small minority, you need a plan for encouraging visitors…
Animating your icons can keep the user engaged on your page and add to the value of the icon, allowing for more creativity to be displayed in a way that's simple and fun. Adding multi-step CSS animations to SVG's is easier than you think! Let’s take a look at the…
