As a small business, your website is the most critical vehicle you have for attracting customers and moving them through your sales funnel. Awell-built site performs many functions, each being vitally important to your success, however, simple web design mistakes might be curbing your success. 5 Common Web Design Mistakes…
As we’re making our way through the early weeks of 2019, we can’t help but stop and think about what the coming year will bring for digital marketing. Last year brought about noticeable changes in how consumers engage with businesses online and what elements of their user experience (UX) mattered…
Ask any web design agency or marketer about the secrets to building a following and generating conversions, and you’ll likely get an answer that has something to do with emotions. Humans are emotionally driven and appealing to various emotions is key to moving consumers through your sales funnel. There are…
Of all the efforts you put into building a presence online, it’s your web design that’s at the heart of your success. It’s the place where people get to know your business, and it’s the place where visitors become customers – at least this is the way it should be.…
If you want the boost in visibility and all the other perks that effective search engine optimization provides, starting with a clear picture of what motivates your audience is key. Much time can be spent learning about market segmentation and consumer behaviors, but there’s one area where you don’t need…
Every aspect of your digital marketing strategy is designed with one purpose in mind – to lead the consumer along the path of conversion. Yet, only 22% of businesses are satisfied with their conversion rates. Unless you’re a member of that small minority, you need a plan for encouraging visitors…
Animating your icons can keep the user engaged on your page and add to the value of the icon, allowing for more creativity to be displayed in a way that's simple and fun. Adding multi-step CSS animations to SVG's is easier than you think! Let’s take a look at the…
As a business seeking to thrive in a digital world, your website is one of the most important tools you have for connecting with your market, lead generation and encouraging new customers to contact you directly. Everything about your website design, even down to the little details, matters when it…
