Key Aspects of CRO
Who Are You Optimizing For?
Understanding who we are optimizing the website for is the most valuable aspect of a CRO campaign. The answer to this question comes from understanding all possible user types and tailoring an experience to meet those needs. Defining the buyer personas sets the landscape for the entire strategy.
What Are Your Goals?
Are you giving your users enough opportunities to convert? Are you tracking all of those goals? You should always avoid having only one general contact form on your website. At a minimum, you should have a general contact form, a request pricing form, and an email newsletter signup form. In addition to these constants, there are a variety of other ways to capture a user’s information, like providing a case study download where a user must input an email address to access the information.
Have You Tested?
Countless conversion aspects should be considered in addition to standardized A/B testing. It’s important to always examine small details like the use of a certain image, the layout of a specific section or even the color of a submit button. Creating a successful CRO campaign requires frequent testing and adjustments.