Key Aspects of Facebook Adverts
Quality Audience Pools
One of the premiere features of Facebook Adverts is the ability to build audience pools. These pools can be built based on demographic data like age and location, as well as personal interests. Additionally, we can build audience pools for certain pages of your website in order to serve ads specifically pertaining to what they previously searched.
As users scroll through their timeline, we serve adverts that consistently stand out from the rest. We captivate user attention with high-quality, attention-grabbing graphics. We are experts in Facebook’s limiting parameters as they apply to promoted graphics and have installed expert practices in navigating these types of restrictions.
Based on the target audience, the verbiage we publish is going to vary, even when advertising the same product or service. For example, younger generations tend to heavily use emojis as well as more trendy buzzwords. This type of language and communication is less impactful with an older demographic. Every piece of content we craft is aimed to invoke the right type of emotion and subsequent action.
Landing Page Experience
A key step in our Facebook Adverts approach is to define the end goal. A common misconception is that you should always send traffic to a homepage. This is the wrong approach. We want to ensure we are sending the traffic from a campaign to a page that helps them reach the established end goal – contacting your company. We formulate an optimized landing page experience for each campaign we run and even A/B test landing pages based on performance.