Key Aspects of Google & Bing Ads
Choosing the right keywords is the foundation of a great campaign. When bidding, we only target keywords that indicate the user is ready to buy so we don’t waste money on people doing preliminary research. Using keywords like “solutions” or “company” appended to their query is a good indicator.
Quality Account Structure
A quality account structure is the most vital aspect and something we have down to a science. We break your targeted keywords into tightly-themed segments so our ads and landing pages match the user’s search intent.
Crafting the right messaging for your ads is critical to success. For each ad group, we want to make sure our ads are speaking directly about the search query the user inputted. This helps achieve higher click-through rates.
Landing Page Experience
Once we’ve gotten the user to the website, our job is done, right? Wrong. We create landing pages for each ad group so we can provide information that solely speaks about the query they inputted. We avoid user frustration and “bounces” due to poor content navigation.