Key Aspects of Marketing Automation
The main goal of marketing automation is to guide the user further along the buying cycle. We call this lead nurturing. The first time a user visits a website and provides their email address, we want to avoid overwhelming them with sales-focused materials. We start by educating them about your products/services, then establishing trust and credibility and then deliver sales driven content.
Managing multiple lists can be a headache, but with our marketing automation solutions, we formulate one master list that we can break into as many segments as necessary. Based on the actions a user takes on the website, we can automate when they are moved into a different segment, rather than making this types of adjustments manually.
Lead scoring allows us to grade the actions taken by a user and use that data to push users into different workflows. This kind of grading system ensures that our users are consistently receiving the most optimized content based on their behavior changes.
Avoid “Set It And Forget It”
We create marketing automation systems that are constantly growing and more importantly, evolving. For a campaign to evolve, it requires constant oversight and refinement. With our attention to detail, the possibilities are endless through the continuous analyzing of data and workflow tweaks to increase performance.