Aspects of SEO
Successful SEO endeavors require a qualified plan of attack and patience. Quality results don’t always appear overnight. Double Up focuses on providing a realistic timeline of expected results and maintaining attainable client expectations.
A cornerstone of our SEO strategy is building quality links back to your site. The more high-quality websites that link to you, the more likely you are to rank well in search results. We have identified successful tactics in building high-quality links through content strategy, manual link building tactics, and valuable industry relationships.
We place extreme value on content quality. From website copy to generating industry-relevant content for our clients, our team of dedicated strategists provides high-level content that is informational, user-friendly and designed to optimize search engine results.
Effective SEO requires technical expertise and execution. Properly utilized on-page optimization plays a vital role in achieving positive results. We complete extensive keyword research to determine “phrases” that will drive the most quality traffic and ultimately convert to leads. We then exploit our research to implement proper title tags, meta descriptions and other HTML elements that result in giving your site maximum visibility.
Expand Number of Search Queries
Not only do we want to achieve better rankings for your top keywords but we also want to expand the number of search queries your website ranks for. By focusing on long-tail versions of your most valuable keywords, we can rank for different variations that have less competition while gaining momentum for the more competitive keywords.