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Search Engine Optimization

SEO is a long-term campaign that focuses on improving organic (non-paid) search engine ranking. Our team provides industry-leading expertise in optimizing content on your page to achieve better traffic results. By creating a well-coordinated and committed approach, we can help your business achieve higher search volume and better-quality lead generation.

Aspects of SEO

Long-Term Process

Successful SEO endeavors require a qualified plan of attack and patience. Quality results don’t always appear overnight. Double Up focuses on providing a realistic timeline of expected results and maintaining attainable client expectations.

Link Building

A cornerstone of our SEO strategy is building quality links back to your site. The more high-quality websites that link to you, the more likely you are to rank well in search results. We have identified successful tactics in building high-quality links through content strategy, manual link building tactics, and valuable industry relationships.

Value-Adding Content

We place extreme value on content quality. From website copy to generating industry-relevant content for our clients, our team of dedicated strategists provides high-level content that is informational, user-friendly and designed to optimize search engine results.

On-Page Optimization

Effective SEO requires technical expertise and execution. Properly utilized on-page optimization plays a vital role in achieving positive results. We complete extensive keyword research to determine “phrases” that will drive the most quality traffic and ultimately convert to leads. We then exploit our research to implement proper title tags, meta descriptions and other HTML elements that result in giving your site maximum visibility.

Expand Number of Search Queries

Not only do we want to achieve better rankings for your top keywords but we also want to expand the number of search queries your website ranks for. By focusing on long-tail versions of your most valuable keywords, we can rank for different variations that have less competition while gaining momentum for the more competitive keywords.

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Our Approach

Double Up takes a unique and diversified approach to implement successful SEO campaigns. By creating thought-leadership content, we educate users and expand the number of search queries to reach a larger scale audience with optimized content. Leveraging keyword research, we are able to focus on site structure and mapping for premium on page optimization.  Take at look at our step-by-step approach:

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  1. 1

    Discovery & Asset Collection

    Upon getting started, we will send over our Client Intake Form that will provide us with the necessary information to get started. We also request you provide any other assets you think might assist us when strategizing.

  2. 2

    Competitive Analysis

    Understanding what your main competitors are doing digitally is paramount – we like to see what they are doing well and what they aren’t doing well so we can improve upon it. We’ll gather information like what websites are linking to them so we can build a stronger backlink portfolio.

  3. 3

    Buyer Personas

    “If you build it, they will come” isn’t the best strategy when it comes to SEO.  Driving traffic is easy but driving quality traffic that translates into revenue is a different story.  We take the time to understand what your buyers’ pain is so we can provide a user experience that funnels them into the right pages of the website and get their questions answered.

  4. 4

    Keyword Research

    When looking at potential keywords to target, there are various characteristics we consider, including how much competition a keyword has, how much search volume it receives on a monthly basis and does the context of the query indicate the user is looking to purchase. We identify the handful of keywords we should be targeting for each page of the website and ensure there is no overlap.

  5. 5

    On-Page Audit & Optimization

    On-page optimization is one of the most crucial aspects of a successful SEO campaign.  After we have identified target keywords by page, we optimize all title tags, heading tags, URL slug, content, and images.  We also identify all instances of broken links, missed internal link opportunities and visibility issues.

  6. 6

    Page Load Audit

    How fast your website loads drastically affects your ability to rank in the search engines.  We will perform various tests to see how quickly your website loads on both desktop and mobile devices and provide recommendations to improve if needed.

  7. 7

    Social Media Audit

    Social media is a great way to supplement an SEO campaign.  Major search engines are now taking social media presences into consideration and links from social shares have an impact on your backlink portfolio.  We will audit your profiles, optimize them by adding relevant content and images and begin posting on a regular basis in month 2.

  8. 8

    Analytics & Search Console Audit

    This is where we need to nail down the targeted actions we want users to take on the website. We then connect Google Analytics to the Search Console so we can get a better insight on search queries and submit sitemaps so search engines can more easily crawl the site.  We will also set up filters that will prevent tracking internal traffic, discourage known bots and spiders and ensure you’re receiving meaningful data.  This step completes everything we would perform in month 1. 

  9. 9

    Continued On-Page Optimization

    In month 1, our hopes are to get all top-level pages optimized but depending on the size of the website, this may bleed into additional months.  As we start to create new content, we will always have more on-page issues to fix and will remain vigilant in getting them resolved.

  10. 10

    Content Generation

    Depending on the website needs, we craft a wide variety of different type of content to help expand the number of search queries the site ranks for and create internal links with optimized anchor text.  We value quality over quantity and only generate content that is value-adding to the end user. This content will come in the form of blog articles, page content, infographics, FAQs, etc.

  11. 11

    Link Building

    Links are one of the most important aspects in determining how much domain authority your website has.  However, there is a caveat. This is another area where we value quality over quantity. We only build links from relevant, quality websites that also provide value-adding content.  We never use any blackhat methods to build links so you run no risk of being penalized.

  12. 12

    Social Media

    We will be creating a lot of content on a monthly basis and will use social media to syndicate the message.  By doing this, we are also using what’s called “tier 3 backlinks” which will help to diversify our backlink portfolio.

  13. 13

    User Experience Recommendation

    User engagement metrics are now a part of Google’s ranking algorithm and should not be ignored.  If we start to drive traffic and notice the traffic isn’t engaging with the website in the way we expected, we will analyze which pages are underperforming and provide recommendations on how to improve.  We want to ensure we are creating an experience that seamlessly guides the user in contacting your company.

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A Digital Marketing Agency You Can Trust

Our clients have nothing but kudos to say about us. Really, it’s true!

They stick to their timelines! My new website has absolutely gotten me new business. Cullie designed it with SEO as a priority. I expect to continue working with Double Up for our future needs. Highly recommended.

Andrew Levison Mag-nificent

Cullie and his team has consistently hit every deadline we’ve set together. Working with them feels more like working with dedicated team members than a vendor. I have and will continue to recommend Cullie and team’s services to just about anyone with a digital presence.

Turner Levison CommissionTrac

The Double Up team is realistic, efficient, and professional. I stated exactly how I wanted to grow my business and their team came up with some wonderful marketing efforts that have propelled my company forward over the past year.

Michael Everts SharedSpace

Cullie and Justin are wonderful. For me, the best part of the experience was that I felt that they wanted to do an excellent job. I didn’t feel rushed to make what to me were important decisions. I think it was their patience with me that allowed me to get to a great final product.

Thomas Rush QuickBlocks

Double Up takes your success personally. They have such a strong competitive attitude that they do not accept not being the best at what they do. My business has taken off because of Double Up Digital, and I’m excited to see where they help me go.

Jay Thornton Parsons Roofing

Double Up cares for the project as if it is their own, and don’t stop until they get you exactly what you envisioned. They also offer great recommendations of their own as they draw upon past experiences to know what works and what doesn’t. Highly recommend using them for all of your website and SEO needs.

Jeff Waronker Express MRI

The team at Double Up provided awesome and transparent service. Their creative execution is top notch and I recommend them for any design or marketing needs you might have. You won’t be disappointed!

Lucas Montalbetti