Social media platforms have become vital tools to connect with users. The variety of outlets offer unique ways to engage with clients, followers, and users that may be unaware of your business or service. A consistent voice on social media channels demonstrates that you are a thought leader and keeps followers engaged with your brand. We are experts in all major social media platforms including Facebook, LinkedIn, Instagram, Twitter, and Pinterest.

Key Aspects of Social Media


All social media platforms operate and engage users in different manners.  That’s why it’s important to create tailored messaging optimized for maximum reach and engagement. Our team expertly applies this tactic on all social media campaigns that we create and publish content, helping your business grow and maintain its social media presence.

Clear Call-To-Actions

The biggest mistake we see in social media campaigns is the lack of a clear call-to-action. A clear call to action consists of messaging like “Call Now” or “Visit Our Website.” It’s an instruction for the user that should seamlessly guide them to the end goal. It might seem obvious, but creating a guided user experience is critical to maximizing engagement.

Inflict Emotion

Emotion incites action. Appealing and connecting to people on a personal level helps them remember and recognize your brand over longer periods of time. All of our campaigns aim to create positive and memorable emotions through multimedia like photos, videos, and more. We strive to create social media experiences rather than generic, impersonal campaigns.

Identify Influencers

It’s important to utilize other business pages to reach a greater audience. Regardless of industry, interacting with pages that have a large following can be an effective way to advocate your products or services. Identifying these key influencers and crafting a strategy that leverages their following can provide incredible resources for growing your presence.

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Our Approach

Social media is a very involved process with a lot of moving parts.  Our internal processes for launching and managing strong social media campaigns have been refined over the years as each social media platform evolves.  Each platform is unique in its own way and we cater to each respectively.  We don’t post the same way on Facebook as we do on Twitter because users engage with each differently.  Take a look at our step-by-step approach to see how we effectively manage social media campaigns:

  1. 1

    Discovery & Kick-off

    As with any campaign we run, our kick-off meeting is a time to become familiarized with your business. Understanding your sales process, buyer personas, competitive advantages, and industry lingo puts us in the best position for a successful strategy. We ask that you come prepared with any materials you think might help us as we get familiarized.

  2. 2

    Buyer Personas

    Understanding the audiences we are speaking to is crucial. Working with you, we’ll define the buyer personas, what their interests are, what pains them, and what sort of messaging is going to resonate best creating a personal experience.

  3. 3

    Platform Selections

    Once we have identified our targeted audience, we focus on exploring the individual platforms that will perform the best. It doesn’t always make sense to target platforms that your audience doesn’t use just for the sake of posting. We’ll help you determine the best platforms, so our efforts are efficient and effective.

  4. 4

    Identify Influencers

    Publishing self-serving content in excess is a common flaw that is shown to lower engagement. We’ll help identify influencers in the market and engage with their content in the hopes they will start engaging with ours, creating additional traffic and awareness. This tactic also demonstrates to your followers that you are considering their interests on a broader level rather than constantly pushing a product or service.

  5. 5

    Graphics Creation

    Custom graphics are essential when it comes to a robust social media strategy. We address this by creating new graphics for cover and profile pictures tailored to each platform. We also create templates for any generic post types (i.e., holidays, blog article shares, etc.) This effort helps maintain brand awareness and consistency.

  6. 6

    Platform Optimization

    Once graphics have been uploaded to the respective social media platforms, we optimize each page with proper business descriptions, services, and links back to your website. We ensure all pages are fully optimized with consistent branding through our in-house checklist, making sure that nothing is missed or overlooked.

  7. 7

    Craft Posts & Schedule

    In advance of publishing, our content team creates a monthly calendar with the scheduled posts. After receiving client approval, these are then published throughout the month on the most optimal time of the day to optimize reach and engagement.

  8. 8


    Once the content calendar has been completed, we’ll send it over for review. If you have any edits or suggestions, we’ll make those changes as needed.

  9. 9

    Launch & Monitor

    When we receive final approval, we schedule all of the posts for the entire month. We then monitor each social media platform closely for engagement and respond proactively on your behalf.

  10. 10

    Monthly Meeting & Reporting

    Each month, we schedule a meeting to obtain new assets. This includes any new pictures/videos to share, learning about industry/internal events, related news and other relevant content. We also take this time to conduct a short performance review of the campaign. We then generate a new content calendar and begin scheduling for the next month.


A Digital Marketing Agency You Can Trust

Our clients have nothing but kudos to say about us. Really, it’s true!

Double Up did a dynamite job creating our new website and helping us get current with all of our social media here at Hamby & Aloisio. We couldn’t have found someone better for the job!

Joyce Palmer Lytton Hamby & Aloisio

Cullie and Justin are wonderful. For me, the best part of the experience was that I felt that they wanted to do an excellent job. I didn’t feel rushed to make what to me were important decisions. I think it was their patience with me that allowed me to get to a great final product.

Thomas Rush QuickBlocks

Double Up takes your success personally. They have such a strong competitive attitude that they do not accept not being the best at what they do. My business has taken off because of Double Up Digital, and I’m excited to see where they help me go.

Jay Thornton Parsons Roofing

They stick to their timelines! My new website has absolutely gotten me new business. Cullie designed it with SEO as a priority. I expect to continue working with Double Up for our future needs. Highly recommended.

Andrew Levison Mag-nificent

One of my favorite things about Double Up Digital is their attention to detail and they are constantly on the cutting edge of their craft. Every time I walk out of a meeting with their team my brain is racing with new ideas and strategies. They are years ahead of their competition.

Jordan Agolli Force Media

The team at Double Up provided awesome and transparent service. Their creative execution is top notch and I recommend them for any design or marketing needs you might have. You won’t be disappointed!

Lucas Montalbetti

The Double Up team is realistic, efficient, and professional. I stated exactly how I wanted to grow my business and their team came up with some wonderful marketing efforts that have propelled my company forward over the past year.

Michael Everts SharedSpace