Double Up Launches The Equipment Hub Website

February 18, 2021Justin Radomski

Metalworking equipment never looked so good! We are thrilled to announce the new website launch of our longstanding client The Equipment Hub.

The Equipment Hub is America’s premier machine tool dealer of used metalworking equipment and has been providing unique machine tool solutions to manufacturers throughout the world since 2011.

Check out some of our favorite updates below!

Homepage Design Before & After

The old homepage didn’t provide an optimized search or shop experience when it come to locating the right type of equipment.

We created a new design and navigation structure that is easy on the eyes and better optimized to convert e-commerce sales.

With so many different equipment categories spanning across new and used machinery, creating a simplified UX was crucial. Now users can easily identify and access the machinery they want by categories, brands, and other unique signifiers.

Responsive design is a must in 2021.

Users can explore the site on any device and experience the same high-quality & responsive design.

Justin Radomski

Through his passion for web development and design, Justin executes the creative vision of all Double Up Digital projects. Motivated by perfection, Justin ensures that all design and development products exceed client expectations and constantly challenge the industry standards of design accomplishment.