Adopt a Golden Atlanta is a non-profit rescue organization dedicated to finding homes for Golden Retrievers. Our challenge for their website was to create a more user-friendly experience for their devoted followers & potential adopters, both in terms of usability & design. Our approach focused on creating a more intuitive content structure while breathing new life into their charming illustration-style branding, transforming it into a lovable website without sacrificing on functionality, all in an effort to support their goodhearted work to find homes for their orphaned pups.
Meet the client
Adopt a Golden Atlanta is a non-profit, volunteer organization that works to find loving permanent homes for Golden Retrievers of all medical needs & ages. They are the largest Golden Retriever rescue in the Southeast, serving Georgia & surrounding states.
When they came to us, AGA had already had a lot of success in growing a faithful & devoted following via social media, but their website was not up to the same standards. While they had a wealth of information & charming custom illustrations that carried a lot of potential, it lacked the right structures & relied on outdated design techniques, creating a difficult environment for users to navigate. Helpful information was bogged down by a lack of solid design hierarchy, making it overwhelming & difficult to digest. Importantly, the website did not break down responsively, making it nearly impossible to use on a mobile device.
A creative approach to structure & responsiveness.
Through working with AGA, we were able to design & build a site that their pups deserve. Repurposing their custom-made illustrations allowed us to maintain the lovability & warmth that their devoted followers expected without sacrificing responsiveness, while our work in re-organizing their site architecture & content structure created an easier user experience.
A website worthy of their pups.
Through our creative approach to restyling their branding elements & our understanding of how users could best navigate the content, we came up with a warm & friendly website that showcases the creative AGA brand & maintains usability. AGA’s devoted followers are now able to use the site on mobile devices & can more easily navigate their content, advancing them toward their goal of finding a loving, permanent home for even more Golden Retrievers.
Streamlined store experience
One of the features we focused on creating a better user experience for was the Golden Store, which was an important way for AGA to bring in income as a non-profit. We built the store into their new site using WooCommerce, making it much easier for users to search for, learn about, & purchase products than on their previous site, & provided some much-needed organization.
Responsive breakdown of illustrations
AGA’s beautiful illustrations were the essence of their brand – but, as they were hand drawn instead of digitally created, it was difficult to implement on a responsive website. However, knowing the importance of these illustrations to the client & the brand, we spent a lot of time piecing together smaller illustration elements to ensure that everything would break down correctly on different device widths, keeping their lovable spirit intact.
As we worked with AGA, one of our main goals was to add better structure & organization to the site, making it easier for the user to find what they were looking for & intake the content. We restructured the site architecture & renamed pages in an effort to create more clarity for the user. We also utilized design elements & techniques to break up the content on each individual page, making it easier to consume & therefore more effective.