Aptum is a global hybrid multi-cloud managed service provider delivering complex and high-performance cloud solutions. When Aptum came to us for a design system buildout and full website overhaul, they had a clear idea of their goals and direction—to create a confident website that spoke to their expertise while maintaining an authentic human touch. Their message was centered on their ability to create clarity and focus on the right things within a very cluttered and chaotic space. We took their goals and brand guidelines and imagined up a design system that worked to elevate their brand and become a valuable tool for engaging with their users and potential partners.
Meet the Client
Aptum is a global hybrid multi-cloud managed service provider delivering complex and high-performance cloud solutions. Their expertise helps their clients unlock value and gain clarity of their cloud and infrastructure solutions in order to accelerate transformation, performance, and growth.
Bringing a brand into alignment with their goals
When Aptum came to us for a design system buildout and full website overhaul, they had a clear idea of their goals and direction. They needed us to take their recently revamped brand guidelines and those goals and imagine up a design system that worked to elevate their brand and become a valuable tool for engaging with their users and potential partners.
Creating clarity and focus
Aptum’s messaging was centered on their ability to create clarity and focus on the right things within a very cluttered and chaotic space. Our goal was to highlight this message while creating a confident web presence that spoke to their expertise while maintaining an authentic human touch.
An authentic expression of expertise and partnership
Our work with Aptum produced a flexible and dynamic design system that helps tell the story of their company and their brand. The visuals work to speak to the message of clarity and focus, as well as to provide the human touch that Aptum cares so deeply about, and the design system helps build the consistency that forms an atmosphere of expertise and professionalism.
Simple innovation
Our end product is not complex. It leans into the simplest answers for the purpose of creating clarity and focus. And this doesn’t hamper its innovative feel—it actually enhances it.
Making Big Tech authentic
Aptum’s new site speaks to their core brand value of real people serving real people. Both the use of metaphoric visual elements as well as the ease of user experience act to back this up.
Cutting through the noise
The benefit of creating a design system library for Aptum’s site is the consistency it builds across the brand—ultimately, creating the clarity and focus for users that is the backbone of the Aptum brand.