Simplified User Experience
Unlike some of our other image-heavy projects, this web build had to showcase CommissionTrac through more creative versatility. Custom content modules and dashboard illustrations paired with simplified demo scheduling enabled us to create a premiere user experience that is visually appealing and incredibly easy to navigate.
Because we were able to create such a seamless user experience, CommissionTrac has seen a dramatic improvement in leads and conversions. Being able to present informative content in a digestible manner is critical to keeping users on your site for more extended periods and increases your rate of conversion.
Understanding Effective UX/UI
Understanding our clients' end users is what drives our design strategy. By committing to an in-depth discovery phase with Commission Trac, we were able to determine critical aspects of their industry that helped shape the design of their website. In this scenario, we learned the CRE industry is typically hesitant to change, and it was essential to demonstrate their services in a digestible manner while also showcasing the strengths and necessity of their solutions.
To best display the benefits of our client, we created a custom section navigation element that promotes users getting directed to exactly what they are looking for. This customized element helps users locate what they're interested in quickly and seamlessly.