FiscalUp is a new, unique personal loan product whose key demographic is the younger generation. Most personal loan sites look the same, are bogged down with useless ads and don’t provide a user experience that educates the consumer. FiscalUp’s goal was to change that dynamic and bring a fresh new look to the industry. We focused on a design that is edgy yet inviting. Custom icons with unique animations were implemented throughout the site to give it a feel no other personal loan website has been able to achieve.