Project Overview

Goza Tequila came to us in need of a redesign of their website as it was outdated and didn’t portray the essence that Goza embodies. Our challenge was to come up with a unique design that elevated their branding and provided an experience that is as unique as their tequila. Our approach involved using a wide variety of colors to make the custom illustrations really pop. That combined with unique scrolling effects that involves sliding in elements as you consume the content provides for a user experience that resonates with Goza’s client base.

Homepage

Unique Front-End Styling

As mentioned before, we really wanted this website to come to life in an effort to showcase the fun-natured environment in which Goza Tequila fosters.  However, we wanted to make sure we didn't go overboard that would distract users from reading content.  Using CSS, our development team worked with the design team to implement subtle color transitions and used Scroll Magic to add some movement.

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Homepage - products section b&a

Cocktails Page Before

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Cocktails Page After

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Mobile-First Approach

In analyzing the buyer personas and past website activity, we knew that most of Goza's visitors would be on mobile devices.  As with all of our websites, we built Goza responsively so the site responds to the device-width of each user.  Ensuring the mobile experience was just as captivating as the desktop experience was paramount and the result does not fall short.

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