Hidden Links is an online service providing quotes for those who want to travel to some of the most renowned golf courses in the world. The goal was to provide a design to appeal to both the older and younger demographics that increased conversion rates. We brought their golf tours to the forefront of every location page to showcase what one of their amazing tours are really like. In addition, we focused on implementing the best SEO practices and markup to further expand their online presence.
DESIGN & DEVELOPMENT
The main issue with Hidden Links was a poor user experience that incorporated a dated design. After defining our buyer personas, it was clear that we needed to implement a clean aesthetic that appealed to both the older and younger golfers who like to travel.
We wanted to put extreme emphasis on the tours Hidden Links has to offer. Using custom post types in WordPress, we fleshed out each tour and incorporated them as main call-to-actions on top landing pages.
We knew the imagery of the golf courses were going go to help sell these tours. Knowing this, we utilized full-width background images that were of high-quality to really showcase the beauty of theses courses.
This fully responsive, custom website now has a user experience that seamlessly guides the user to the content they're seeking and the tour fitting form captures all the information they need which then ties into their CRM system.