Silverton Mortgage is one of the top residential mortgage lenders in the nation and one of the fastest-growing, as they manage the entire loan process from application to closing. We worked closely with the client to create a site with a user-friendly experience – a dynamic and streamlined design complemented with custom scroll animations, a perfect user flow, and a simple and to-the-point message. We made sure to tailor the site to their key demographic – people who are new to the company and want to quickly and easily understand who they are and why they are different.
A Refreshed Branding Style
Silverton wanted to take their current branding and give it a refresh on their new website, making it more clean, bold, and dynamic. We worked with them to create an updated aesthetic that accomplished this, updating their look while still calling back to the branding that their clients and industry are familiar with. Using a combination of lifestyle photography and pops of color allowed us to create a site that is clean but interesting, and the addition of custom icons sprinkled throughout the site gave some variety to the design.
Fully Custom Location Search Feature
Silverton Mortgage needed the ability for clients to easily connect with Loan Originators in their area. We created a custom solution for them, in which users can search for Loan Originators by name as well as by ZIP Code - perfect for both those already familiar with a specific LO as well as new clients who are looking for someone near them. Search results randomize six of the nearest Loan Originators, making sure that users aren't overwhelmed with too many options as well as ensuring all LO's have a fair chance of being seen and selected. This solution makes for a streamlined user experience, simplifying the process and making it easy to move forward in the loan process.
Custom Scroll Animations
One of Silverton's main desires for their new website was for an energetic and dynamic aesthetic. In order to accomplish this and breathe a little extra life into the design during development, we implemented custom scroll animations throughout the entire site. Adding movement to the page draws the eye to important content and engages the user to interact with it, creating a better user experience.