Are you looking for a quality web design company that you can trust to execute your vision?  We understand the complexity of what you are trying to accomplish and are here to help tackle the different components that make up a successful web build.  Our goal is to bring your vision to life in way that exceeds your expectations. We go above and beyond designing your website and handing it off after completion. We take an involved approach aimed at creating a tailored experience for your ideal buyers and provide on-going services to ensure optimum functionality. Take a look below at the critical aspects of quality web design and our approach to executing.

Key Aspects of Quality Web Design

User-Friendly Site Architecture

Site architecture is the list of pages your website will contain and is one of the most significant aspects to consider when starting the web design process. The principal question you need to ask yourself is, “Can my users access the content they want as quickly as possible?” We specialize in limiting the number of clicks it takes a user to reach their targeted destination through expert design and site architecture efforts.

Quality Content

Too often, we encounter websites that contain significant amounts of content that is overly self-serving and focused on how successful their business is at providing a product or service. Your content should be geared towards answering a user’s question or providing an explanation of how you can alleviate their difficulties in a given buying process.  Quality content should always be backed by thorough keyword research to better help with SEO.

Clear Call-To-Actions

There is always an established action that we want the user to take. Making this actionable item clear for users is crucial to generating conversions. Whether you want the user to download a white paper or pick up the phone and call, this call-to-action should be designed, so that it differentiates itself from the rest of the content and seamlessly invokes an action.

Fast Page Load

No one wants to wait around for content to load and it’s the quickest way to send your traffic to the next competitor.  Not only does a fast page load keep users on your website longer, but it also helps when ranking for keywords in the search engines. Quick page load time is a top priority and continues to gain significance in search engine rankings.

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Responsive Web Design

Responsive web design is a feature recommended by Google that ensures that your web pages render well regardless of monitor or device size.  The content on your website will “respond” to the device size and shift/resize elements, so they fit appropriately.  If your website isn’t responsive, it will display content in various forms creating a negative user experience.

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Our Approach to Web Design

We follow a comprehensive checklist for every type of web design service we offer. Whether you’re building a new website to enhance the user experience or a full eCommerce website with thousands of products, we have every step of the process down to a science.  To further these efforts we rely on transparent communication throughout the process. We aren’t afraid to share ideas or tell you why there might be a better solution to your idea. We adhere to our strict project timeline and keep you updated every step of the way.  Take a closer look at our step-by-step approach:

  1. 1

    Kick-off Meeting & Asset Collection

    The first step in the process is a thorough team introduction. We want you to consider us as an extension of your team and to treat us like you would a new employee. We familiarize ourselves with your business, including your ideal prospects and sales process, so we can acutely understand how your company operates. This point in the process also provides the time to start discussing content strategy – whether we are writing the content or not, we’ll develop a timeline for when all copy should be delivered. We’ll also introduce you to some of the tools we’ll be using for the review process, set expectations and go over any questions you might have.

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    User Experience

    During the user experience phase, we take an in-depth look at each type of user we expect to visit your website.  We then define these buyers, what information they are most likely craving, and what verbiage will be most effective towards them.  This analysis helps us identify which sections on the homepage and call-to-actions we should apply to help funnel these users into the right part of the website.  We’ll also solidify other aspects of the user experience including site architecture, color schemes, typography and template layouts.

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    Wireframes help us to better determine what layouts are going to be most beneficial for each page template.  The wireframes do not include graphics, colors or real copy – we are solely defining where the content will be located on each page.  During this phase, you will be allocated two rounds of revisions on each wireframe template.  A single round of revisions can include as many changes or corrections as you see fit. As long as you provide each amendment in one bulleted list, it will only count as one round of revisions.

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    Now that we have the layouts for the individual pages, we begin designing each template.  Typically, we require that all content be delivered by this time as designing around the content makes for a better end-product. We start with the homepage and deliver that to you for revisions. While you are reviewing the homepage, we begin work on the remainder of the pages. Just like the wireframing process, this portion of the project affords two rounds of revision for each design. If we provide a design that does not meet your expectations, we’ll produce a new design free of charge. Once we get approval on all designs, we’ll move into the Development phase.

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    Now it’s time to turn the designs into an operational website.  We begin your site build on the WordPress content management system. This platform allows you to manage your content on an on-going basis without the need to pay for minor changes in the future. We build every website responsively, meaning regardless of the device (iPhone, desktop, Android), your site will respond to that device width and display your content appropriately.  We test your website on the previous two versions of each major browser including Safari, Firefox, Chrome, Internet Explorer and Microsoft Edge. Our extensive peer review process ensures that no details are missed, and your site is fully functional.

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    Post-Development Review

    Once we have finished development, we’ll provide a preview link to review the website.  This time offers you the opportunity to try and “break” the site. We want you to click on every button on every page and find anything that we might’ve missed (we are human!). We provide another round of revisions during this phase and ask you to send that in one bulleted list.  We’ll make all of the necessary changes and send over again for final approval.

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    Before launching, we run through a meticulous pre-launch checklist to make sure we have executed details like optimized page titles and meta descriptions, submitted the sitemaps to the search engines, checked for broken links and more. We implement Google Analytics for tracking, establish all necessary goals and then launch the website!

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    WordPress Training

    We don’t want to be the agency that charges you excessive fees to make small changes, which is why we are a WordPress shop.  We’ll provide a 1-hour training session for all employees who plan on making changes to the website. We also offer a training manual that includes instructions for the most common tasks, any login credentials for your site, and any other 3rd-party tools we may use.

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