Key Aspects of Quality Web Design
User-Friendly Site Architecture
Site architecture is the list of pages your website will contain and is one of the most significant aspects to consider when starting the web design process. The principal question you need to ask yourself is, “Can my users access the content they want as quickly as possible?” We specialize in limiting the number of clicks it takes a user to reach their targeted destination through expert design and site architecture efforts.
Too often, we encounter websites that contain significant amounts of content that is overly self-serving and focused on how successful their business is at providing a product or service. Your content should be geared towards answering a user’s question or providing an explanation of how you can alleviate their difficulties in a given buying process. Quality content should always be backed by thorough keyword research to better help with SEO.
There is always an established action that we want the user to take. Making this actionable item clear for users is crucial to generating conversions. Whether you want the user to download a white paper or pick up the phone and call, this call-to-action should be designed, so that it differentiates itself from the rest of the content and seamlessly invokes an action.
Fast Page Load
No one wants to wait around for content to load and it’s the quickest way to send your traffic to the next competitor. Not only does a fast page load keep users on your website longer, but it also helps when ranking for keywords in the search engines. Quick page load time is a top priority and continues to gain significance in search engine rankings.
Responsive Web Design
Responsive web design is a feature recommended by Google that ensures that your web pages render well regardless of monitor or device size. The content on your website will “respond” to the device size and shift/resize elements, so they fit appropriately. If your website isn’t responsive, it will display content in various forms creating a negative user experience.