All too often, eCommerce websites provide minimal amounts of content for their products. This is a critical opportunity to provide the necessary information to accurately describe the product, what solutions it provides, as well as any technical specifications.
All users want to see what the product they’re buying looks like. It’s always best practice to provide as many images as possible from different angles and viewpoints. It’s also crucial to ensure that these images are high-quality. We recommend that your images be photographed with the same background to maintain consistency.
Providing other product recommendations to users based on what’s in their shopping cart is a great way to increase the user’s overall value. Make sure to include a “Recommended Products” section on your product pages and add a step before checking out to recommend other related products.
Most eCommerce platforms will provide a search filter based on different product customizations like color, size, weight, etc. The more options you can provide for a specific category of products, the higher your conversion rates will be. You always want to provide a way for users to filter down to exactly what they’re looking for, so they feel more comfortable when matched to a product.