Websites come in all shapes and sizes and are meant to serve different purposes. Every custom web development project is unique and should be treated as such. We analyze the different available web technologies to determine which will perform the best for your particular needs. We put an extreme emphasis on quality coding which means no shortcuts or inefficient “quick fixes.” Take a look at some of the things we’ll need from you and our approach to custom development projects:

What We'll Need From You

Functional Specifications Document

Now that you have a great idea for a web application, it’s time to put pen to paper. We need you to provide a functional specifications document outlining exactly how you envision the entire application functions. This should be a thorough document that takes us step-by-step from start to finish. We use this document to help scope the amount of work involved.


Custom web development projects are a lengthy process which is why we need to know your target deadlines. This understanding will help us to determine if we need to launch the project in phases to produce a minimum viable product ready in time for any specific deadline.


There are vast resources and methods available to build your platform. Based on your budget and our product expertise, we will work together to determine which approach best fits the scope of your project. Understanding your maximum budget will provide us the opportunity to show you every available option so we can make the best decision moving forward.

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Our Approach To Custom Web Development

Every custom web development project is unique so there isn’t an exact process that can be applied as a whole. However, we do have a fixed approach to analyzing projects and creating milestones to keep the project from going off the rails. Take a look at our approach below:

  1. 1


    Our initial meeting will involve members of our development team to review the project in detail. If you have already put together your functional specifications document, this is the time we’ll thoroughly examine the submitted material. It’s our job to “poke holes” in the proposal so we can identify weaknesses and counter with a solution. This meeting will conclude once both teams have reached a consensus on how the application will function, ensuring all parties are on the same page.

  2. 2

    Create Functional Specifications Document (optional)

    If you have not yet put together a functional specifications document and are unsure of where to start, we can help. We’ll provide a quote to help you assemble the necessary information to create this report.  Even if you decide to not move forward with Double Up, you will retain the rights to the document and be able to provide it to any development firm that you might work with in the future.

  3. 3

    Quote Project & Timeline

    With a functional specifications document in place, our development team will review and determine the best course of action for the project. We’ll allocate how much time it will take to develop each item in the functional specifications and provide you with a timeline and exact dollar amount for the entirety of the work. If you are preparing all of this to receive funding, we’ll provide itemized costs for you to present to your investors.

  4. 4

    Deliver Build Plan

    If you do decide to work with us, we will deliver our build plan outlining everything that will be completed and how we are going to do it. Upon approval of the build plan, our team will start the heavy lifting.

  5. 5

    Peer Review

    Our internal review process is extensive. We consider ourselves perfectionists and strive for continued excellence. If we believe a piece of code can be improved, we are not shy in communicating that with one another. To put it simply, we will never allow a project to go live if it doesn’t pass our stringent internal review. We’ll make recommendations on how to improve the platform and ensure it gets done.

  6. 6

    Beta Launch

    Before we launch the project to the public, we conduct testing among individuals that we trust and respect in the industry. We also test it within an audience pool we select through a user experience testing service. This gives us insight on potential bugs that may have been overlooked. In addition to our testing, we’ll ask you to send the test site to those with opinions that you value. We’ll analyze how people engaged with the platform, identify any bugs and implement a strategy for repair.

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    Once we are confident all bugs have been fixed, we are ready to launch the application. Need to spread the word about your new web application?  We provide exceptional digital marketing services that will help expand your reach.


A Digital Marketing Agency You Can Trust

Our clients have nothing but kudos to say about us. Really, it’s true!

One of my favorite things about Double Up Digital is their attention to detail and they are constantly on the cutting edge of their craft. Every time I walk out of a meeting with their team my brain is racing with new ideas and strategies. They are years ahead of their competition.

Jordan Agolli Force Media

Cullie and Justin are wonderful. For me, the best part of the experience was that I felt that they wanted to do an excellent job. I didn’t feel rushed to make what to me were important decisions. I think it was their patience with me that allowed me to get to a great final product.

Thomas Rush QuickBlocks

Double Up cares for the project as if it is their own, and don’t stop until they get you exactly what you envisioned. They also offer great recommendations of their own as they draw upon past experiences to know what works and what doesn’t. Highly recommend using them for all of your website and SEO needs.

Jeff Waronker Express MRI

Double Up did a dynamite job creating our new website and helping us get current with all of our social media here at Hamby & Aloisio. We couldn’t have found someone better for the job!

Joyce Palmer Lytton Hamby & Aloisio

The team at Double Up provided awesome and transparent service. Their creative execution is top notch and I recommend them for any design or marketing needs you might have. You won’t be disappointed!

Lucas Montalbetti

Double Up takes your success personally. They have such a strong competitive attitude that they do not accept not being the best at what they do. My business has taken off because of Double Up Digital, and I’m excited to see where they help me go.

Jay Thornton Parsons Roofing

Cullie and his team has consistently hit every deadline we’ve set together. Working with them feels more like working with dedicated team members than a vendor. I have and will continue to recommend Cullie and team’s services to just about anyone with a digital presence.

Turner Levison CommissionTrac