To say that we’re a society that has a passing interest in technology and the internet would be a tremendous understatement. It’s estimated that the average person spends nearly 6 hours a day online – nearly as much time as the average person spends working. What’s equally alarming is that the amount of time we spend on the internet has doubled in the last decade. More and more businesses are looking to display advertising to reach consumers. What this means for businesses like yours is that the digital landscape is growing increasingly congested. Although people are spending more time on…
To say that we’re a society that has a passing interest in technology and the internet would be a tremendous understatement. It’s estimated that the average person spends nearly 6 hours a day online – nearly as much time as the average person spends working. What’s equally alarming is that…
It doesn’t take a search engine marketing guru to know that a steady stream of traffic moving toward your website is a crucial component of digital success. The concept seems pretty simple, but once you get in there and start digging around, you find out that SEO is more complicated…
Voice assistants are everywhere, and a growing number of us are taking advantage of the convenience they provide. Think of how much easier it is to ask Alexa a question than to stop what you’re doing and type it into a search bar. Continue reading to learn how to create…
You’ve invested a lot of resources into search engine optimization in an attempt to create a solid digital presence and reputation. You’ve done everything you should, so you should be able to sit back and reap the rewards of a job well done. Aside from paying attention to performance metrics…
Building or redesigning your business website can be a huge undertaking. True, there are some reputable DIY web design platforms that make it look incredibly easy but these sites often fall short when it comes to creating websites that meet the demands of SEO and the modern consumer’s digital preferences.…
Pay per click ads are a fast, effective way to generate a boost in traffic, leads, and conversions. The process seems pretty simple – write some text, build a landing page and watch the magic happen. If only it were that easy. How to Write Better Pay Per Click Ads…
If you’ve been paying even a modest amount of attention to what’s happening in the world of search engine optimization, you’d have to be living under a rock to not know about the importance of mobile optimization. Still, information about whether or not mobile responsive design is one of Google’s…
SEO Tactics You Should Avoid A strategy for search engine optimization is a crucial part of building your presence online, and there is plenty of advice floating around the internet on the dos and don’ts of SEO. Still, search engine marketing has changed significantly over the years and what worked…
If you’re like most small businesses, you’ve at least dipped your toes into the pool of digital marketing and have experimented a little with how different strategies affect your business’s performance. Maybe you’ve even spent a fair amount of time delving into search engine optimization or pay per click methods…
As a small business, your website is the most critical vehicle you have for attracting customers and moving them through your sales funnel. Awell-built site performs many functions, each being vitally important to your success, however, simple web design mistakes might be curbing your success. 5 Common Web Design Mistakes…
