As you may have heard, the controversial WordPress 5.0 has officially been released to the public. Read on below to learn more about what's changed and what we're doing to ensure your site is 5.0 ready. What's New Gutenberg is the name of the new editor that has been introduced in the latest major release of WordPress. The long-standing WYSIWYG editor is being phased out in favor of a new "block editor." While the new block editor has more features for drafting content, it also comes with a brand new interface that can change the way that many plugins have…
As you may have heard, the controversial WordPress 5.0 has officially been released to the public. Read on below to learn more about what's changed and what we're doing to ensure your site is 5.0 ready. What's New Gutenberg is the name of the new editor that has been introduced…
If you want the boost in visibility and all the other perks that effective search engine optimization provides, starting with a clear picture of what motivates your audience is key. Much time can be spent learning about market segmentation and consumer behaviors, but there’s one area where you don’t need…
Practically every business today is online, and you would be hard-pressed to find a successful one that didn’t have a great website and a strategic approach to search engine marketing. This makes perfect sense – your customers are online, so you should be also. If there is a problem with…
A well-designed landing page is the cornerstone of any pay per click advertising strategy. It doesn’t matter how optimized your PPC ads are; if their corresponding landing page isn’t designed to transform prospects into leads, then the entire campaign will fall flat. While you’ve probably designed your entire website with…
If you’re like most businesses, you realize how important web design is to your success in today’s competitive digital landscape. You’ve probably invested a ton of time and money into web development with the goal of generating more traffic and securing leads and conversions. You know that every detail matters,…
With the right strategy, pay per click advertising is one of the best investments you can make from a marketing perspective by utilizing search and display ads. A well crafted PPC campaign targets a very specific audience and supplies precisely what they need to encourage them to move further along…
Every aspect of your digital marketing strategy is designed with one purpose in mind – to lead the consumer along the path of conversion. Yet, only 22% of businesses are satisfied with their conversion rates. Unless you’re a member of that small minority, you need a plan for encouraging visitors…
The world of SEO is ever changing. Just when you think you’ve got the details ironed out and every bit of your digital presence optimized, along comes a shake-up in search engine algorithms and suddenly everything you thought you knew about SEO is hanging by a thread. It all seems…
You’ve been going all in on search engine optimization. You’re knocking content strategy and creation out of the park, have mastered the notoriously tricky task of link building and have done everything that you know of to optimize each one of your web pages. Just when you think you’ve left no…
As a business, it’s impossible to measure your success without tracking the right performance elements accurately. Metrics that companies use to track their success are called key performance indicators, or KPIs. When you’re investing money in digital strategies like pay per click advertising (PPC), measuring your results with the right…
