Black Hat SEO Strategies That Can Tank Your Google Rankings

Black Hat SEO Concept
There’s a pretty fierce competition brewing in the digital space, and it’s between businesses that are each fighting their hardest to earn a top spot in Google’s search results. The majority of consumers today turn to the internet at least once when they have a question, want, or need that a business might be able to help them with. If they can’t find you online, then there’s a really good chance they’re going to connect with the competitor that managed to make it onto page one of Google’s search results. In order to gain better rankings, many have turned to…

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How to Make Sure Your SEO Agency is Doing Their Job

SEO agency working in industrial style office space
SEO agency working in industrial style office space
Search engine optimization is a focus of business development that is deserving of all the attention it receives. You’re already well aware of how central SEO is to your ability to reach a wider audience, influence conversions, and grow your bottom line. The fact that SEO is essential has already…

What Are Backlinks And How Do They Affect SEO?

Backlinks archives concept. Woman standing in front of virtual wall while using her computer.
Backlinks archives concept. Woman standing in front of virtual wall while using her computer.
A search engine optimization (SEO) strategy is a non-negotiable asset for businesses today. Regardless of what industry you’re in, the internet is the first place today’s consumer turns when they want to connect with a business. They might not even know exactly what they’re looking for, but that’s when Google…

4 Best E-commerce Sites for Growing Businesses

Women Shopping Online on E-commerce site.
Women Shopping Online on E-commerce site.
While consumers are doing more and more of their shopping online, they haven’t lost the desire to be wooed by a stores presentation. Today, this means more than just some fancy product photography. E-commerce retailers need to create a user experience that delivers a captivating visual presentation while also enhancing…

How to Improve Your Content Marketing Strategy

Content marketing strategy cartoon.
Content marketing strategy cartoon.
If you’ve taken a look around the internet lately, it would be hard to miss the fact that search engine optimization today is all about the audience. Businesses and search engines alike want to provide a digital experience that meets the needs and expectations of every person that turns to…

The 5 Best WordPress Plugins for Your Website

Physical replica of the WordPress logo with a hand around it.
Physical replica of the WordPress logo with a hand around it.
A WordPress website is like a high-quality vanilla ice cream. Sure, it’s pretty solid on its own, but with the right accompaniments, it becomes even better. The trick is knowing what those accompaniments are and being able to recognize when you’re at risk of loading on too much and losing…

4 Ways to Improve Your Click-Through Rate in Google Ads

Business team looking at click-through rate data
Business team looking at click-through rate data
For the average business today, ad spend is increasing. As the internet becomes more crowded and changes to search engine algorithms become more complex, pay per click advertising has become one the most effective, traffic-generating ways of getting maximized results from your digital marketing efforts. Pay-per-click advertising is a great…