Building trust with your audience is an important part of growing a business. Cultivating an online reputation is key to establishing trust within target markets. This seems straightforward enough, but no business is born with a ready-made reputation. It’s a lot like trying to secure a car loan with no credit history – someone will eventually take a chance on you, but until then, proving yourself can feel like an uphill battle. Testimonials are one way that businesses can establish the type of credibility they need to succeed in a world where word of mouth is primarily digital. Are Testimonials…
Building trust with your audience is an important part of growing a business. Cultivating an online reputation is key to establishing trust within target markets. This seems straightforward enough, but no business is born with a ready-made reputation. It’s a lot like trying to secure a car loan with no…
The goal of every business is to generate and continue to build revenue. In order for this to happen, you need to attract new customers and nurture them to conversion, which is the point where they finally say yes and invest in your business. Here's how to increase website conversions.…
When it comes to online marketing, things can change in the blink of an eye. Not only does new technology change the landscape, but the expectations of digital consumers are constantly shifting. What this means is that the internet marketing strategy that worked beautifully for you last year might be…
In today’s digital climate, having a business website that’s both professional looking and high performing is a critical component for success. Your website isn’t just about establishing a presence online, it’s also the primary meeting ground between you and potential customers, serving as the crucial first impression and moving prospects…
Social media marketing has become an indispensable tool for businesses. It provides a platform that allows businesses to reach out and engage with a large audience. More than three-quarters of small businesses say they leverage social media to promote their brands. With everyone jumping on the social media bandwagon, there’s…
We’ve all been there at one point or another. There’s so much to learn about marketing your business online, and as you roll up your sleeves you’re bombarded with buzzwords and acronyms that all seem to blend together. How on earth are you ever going to succeed with search engine…
As a local business, do you know how to optimize your web presence to attract a larger segment of your local audience? Today, as many as 4 out of 5 consumers are turning to search engines to find and connect with local businesses. If you want to get in front…
Pay per click ads are effective tools for generating a stream of highly qualified traffic to your website. The only catch is that for pay per click advertising to be effective, the copy within your ads needs to be compelling enough to reach out to your audience and immediately grab…
As Double Up Digital continues to grow as a company, our commitment to our clients’ success and our dedication to creating customized, unique marketing campaigns have not gone unnoticed. Our team operates efficiently, understanding the distinct goals and challenges of our clients that range from small and medium-sized businesses to…
It’s time for a website redesign, and you’re looking to get the biggest impact from your investment. You’ve poured over the metrics and devoured everything you could on the value of user experience in website design. Still, wouldn’t it be great if you could access insights about how visitors really…
