A WordPress website is like a high-quality vanilla ice cream. Sure, it’s pretty solid on its own, but with the right accompaniments, it becomes even better. The trick is knowing what those accompaniments are and being able to recognize when you’re at risk of loading on too much and losing the authenticity of the vanilla flavor altogether. With your WordPress website, plugins are the toppings, and the right ones can transform your site into something great. That's why we narrowed down the best WordPress plugins. The Best WordPress Plugins With so many options, it’s easy to feel a little overwhelmed.…
A WordPress website is like a high-quality vanilla ice cream. Sure, it’s pretty solid on its own, but with the right accompaniments, it becomes even better. The trick is knowing what those accompaniments are and being able to recognize when you’re at risk of loading on too much and losing…
For the average business today, ad spend is increasing. As the internet becomes more crowded and changes to search engine algorithms become more complex, pay per click advertising has become one the most effective, traffic-generating ways of getting maximized results from your digital marketing efforts. Pay-per-click advertising is a great…
When you reach out to a business for the first time, where does the interaction occur? Personal experience probably tells you that it’s their website, and that first interaction is going to influence how likely you are to engage further. Regardless of the type of business you’re operating it’s the…
You’ve probably heard all the statistics about how important video ads are for today’s marketing strategies. It’s engaging, informative and audiences just can’t seem to pull themselves away from it. The numbers on the amount of video being watched on social media every day are staggering. It has become common…
Do you, as a consumer, fill out lead generation website forms that pop up on your screen? If you’re like most people, that answer is no – which is why so many businesses claim that lead generation is one of their biggest challenges. Most people who land your website aren’t…
Marketing attribution is a strategy that allows businesses to identify crucial marketing touchpoints that exist along the customer journey. These touchpoints range from the first introduction to the point of conversion. The key goal of attribution is to determine which touchpoints and channels of engagement have the most significant impact…
Building trust with your audience is an important part of growing a business. Cultivating an online reputation is key to establishing trust within target markets. This seems straightforward enough, but no business is born with a ready-made reputation. It’s a lot like trying to secure a car loan with no…
The goal of every business is to generate and continue to build revenue. In order for this to happen, you need to attract new customers and nurture them to conversion, which is the point where they finally say yes and invest in your business. Here's how to increase website conversions.…
When it comes to online marketing, things can change in the blink of an eye. Not only does new technology change the landscape, but the expectations of digital consumers are constantly shifting. What this means is that the internet marketing strategy that worked beautifully for you last year might be…
Social media marketing has become an indispensable tool for businesses. It provides a platform that allows businesses to reach out and engage with a large audience. More than three-quarters of small businesses say they leverage social media to promote their brands. With everyone jumping on the social media bandwagon, there’s…
