The goal of a proper digital marketing strategy is to generate traffic to your website and introduce your brand to high-quality leads that are most likely to convert. There are many ways of accomplishing this, but it comes down to two separate marketing strategies – search engine optimization and pay per click (PPC). They each have their advantages but when it comes to producing fast, measurable results, but nothing really beats PPC. It’s a more straightforward process than SEO, but many businesses are hesitant to jump into a PPC campaign because of the investment involved, and the fact that there…
The goal of a proper digital marketing strategy is to generate traffic to your website and introduce your brand to high-quality leads that are most likely to convert. There are many ways of accomplishing this, but it comes down to two separate marketing strategies – search engine optimization and pay…
Your website performs many functions. You could even say it’s a jack of all trades. A great website design should serve as a traffic magnet, a positive first impression of your brand, an efficient lead generation tool and effortlessly move customers along your sales funnel. There’s a lot that goes…
Animating your icons can keep the user engaged on your page and add to the value of the icon, allowing for more creativity to be displayed in a way that's simple and fun. Adding multi-step CSS animations to SVG's is easier than you think! Let’s take a look at the…
As a content writer and manager, my day-to-day operations frequently include crafting content as well as editing, optimizing, and publishing different forms of website copy across various digital platforms. With so many different projects on my desk at a given time, it’s crucial that every type of SEO content I…
There’s a reason that you always hear that content is king. It’s arguably the single most valuable tool for delivering your brand message and gaining visibility in an increasingly crowded digital universe. This significance is why when businesses focus in on SEO, content is one of the first areas they…
The world of search engine optimization (SEO) is never dull. Just when you think you’ve got it all mastered, Google will usually come up with something new to keep you on your toes. Google’s goal is to provide the absolute best user experience (UX), and since user expectations are continually…
With the ever-increasing popularity of WordPress, many developers find themselves working on larger sites that require a lot of maintenance work. Working directly off of the live site for maintenance work is a terrible idea for these larger sites, or even smaller sites for that matter. If you've stumbled across…
As a business seeking to thrive in a digital world, your website is one of the most important tools you have for connecting with your market, lead generation and encouraging new customers to contact you directly. Everything about your website design, even down to the little details, matters when it…
With the increase of voice searches, one question repeatedly comes up – is voice search the death of SEO? While voice is definitely changing the way we go about search engine optimization, SEO principles certainly aren't going anywhere. Now isn’t the time to push search engine marketing aside figuring it’s…
You’ve done it – you’ve finally started the business you’ve dreamed of for so long, and now it’s time to decide how you want to present it to the world. A logo is a natural first step in creating your company’s image. So you hire a designer, and at the…
