If you’re like most small businesses, you’ve at least dipped your toes into the pool of digital marketing and have experimented a little with how different strategies affect your business’s performance. Maybe you’ve even spent a fair amount of time delving into search engine optimization or pay per click methods and have had some decent success. All of this has been fine and good, but you feel like your business needs something more – a push that really helps it build up some traction online. You’ve heard about pay per click advertising, but you have a few reservations, especially since…
If you’re like most small businesses, you’ve at least dipped your toes into the pool of digital marketing and have experimented a little with how different strategies affect your business’s performance. Maybe you’ve even spent a fair amount of time delving into search engine optimization or pay per click methods…
As a small business, your website is the most critical vehicle you have for attracting customers and moving them through your sales funnel. Awell-built site performs many functions, each being vitally important to your success, however, simple web design mistakes might be curbing your success. 5 Common Web Design Mistakes…
Search engine optimization is always a bit of a puzzle. Consider for instance, that Google has over 200 ranking factors that they use in their algorithm and that they switch them up hundreds of times a year. True, most of these are minor changes, but when you’re filtering 3.5 billion…
As we’re making our way through the early weeks of 2019, we can’t help but stop and think about what the coming year will bring for digital marketing. Last year brought about noticeable changes in how consumers engage with businesses online and what elements of their user experience (UX) mattered…
With all the resources you put into your pay per click management, wouldn’t it be great if you could somehow capture the attention of the segment of your target audience that still manages to slip through your fingers? No matter how successful your PPC strategy, it’s near impossible to expand…
It’s the start of a brand new year, and with that comes a fresh perspective on how you’re going to grow your business. You already know that a professionally developed website is non-negotiable, but do you know what that means in 2019? The beginning of the year is a great…
2019 is bound to be the most digital year we've experienced so far. Just think about it: we are only half a month in, and already a photo of an egg has gone viral and received a record-breaking 45 million Instagram likes (so far). It's clear that people are online…
In the world of pay per click advertising, who knows where we would be without Google Adwords. Google is the number one search engine and paid ads on their platform outperform others. It’s estimated that Google ads reach 90% of the people who are on the internet and that 77.8%…
As a business with goals set on growth, you probably already have an idea of the importance of search engine optimization. What you might not know about SEO is that to be successful, it needs to be infused throughout every aspect of your digital presence, with one of the most…
When done effectively, link building is one of the most powerful components of search engine optimization. Earning quality backlinks puts your brand in front of an even larger segment of your target audience, and it establishes your authority to search engines. Sounds great, right? The only snag in the plan…
