There’s a pretty fierce competition brewing in the digital space, and it’s between businesses that are each fighting their hardest to earn a top spot in Google’s search results. The majority of consumers today turn to the internet at least once when they have a question, want, or need that a business might be able to help them with. If they can’t find you online, then there’s a really good chance they’re going to connect with the competitor that managed to make it onto page one of Google’s search results. In order to gain better rankings, many have turned to…
There’s a pretty fierce competition brewing in the digital space, and it’s between businesses that are each fighting their hardest to earn a top spot in Google’s search results. The majority of consumers today turn to the internet at least once when they have a question, want, or need that…
When you’re looking at solutions to help build a stronger web presence for your business, WordPress is sure to come up as a consideration. The open-source content management system was launched in 2003 and primarily served to fill a niche for the growing blog market. Today, WordPress has become a…
Search engine optimization is a focus of business development that is deserving of all the attention it receives. You’re already well aware of how central SEO is to your ability to reach a wider audience, influence conversions, and grow your bottom line. The fact that SEO is essential has already…
A search engine optimization (SEO) strategy is a non-negotiable asset for businesses today. Regardless of what industry you’re in, the internet is the first place today’s consumer turns when they want to connect with a business. They might not even know exactly what they’re looking for, but that’s when Google…
While consumers are doing more and more of their shopping online, they haven’t lost the desire to be wooed by a stores presentation. Today, this means more than just some fancy product photography. E-commerce retailers need to create a user experience that delivers a captivating visual presentation while also enhancing…
If you’ve taken a look around the internet lately, it would be hard to miss the fact that search engine optimization today is all about the audience. Businesses and search engines alike want to provide a digital experience that meets the needs and expectations of every person that turns to…
The website you’ve devoted so many resources to building has one main goal at the end of the day – to generate revenue for your business. This is the end goal, but there are a lot of actions that take place between the first time someone lands on your website…
Google My Business (GMB) has become one of the most important tools for businesses to fuel their local search results through the Google search engine. Businesses that don’t take full advantage of their GMB page are missing out on key opportunities for connecting with their local audience. Getting started with…
A WordPress website is like a high-quality vanilla ice cream. Sure, it’s pretty solid on its own, but with the right accompaniments, it becomes even better. The trick is knowing what those accompaniments are and being able to recognize when you’re at risk of loading on too much and losing…
For the average business today, ad spend is increasing. As the internet becomes more crowded and changes to search engine algorithms become more complex, pay per click advertising has become one the most effective, traffic-generating ways of getting maximized results from your digital marketing efforts. Pay-per-click advertising is a great…
