The 5 Best WordPress Plugins for Your Website

Physical replica of the WordPress logo with a hand around it.
A WordPress website is like a high-quality vanilla ice cream. Sure, it’s pretty solid on its own, but with the right accompaniments, it becomes even better. The trick is knowing what those accompaniments are and being able to recognize when you’re at risk of loading on too much and losing the authenticity of the vanilla flavor altogether. With your WordPress website, plugins are the toppings, and the right ones can transform your site into something great. That's why we narrowed down the best WordPress plugins. The Best WordPress Plugins With so many options, it’s easy to feel a little overwhelmed.…

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The 5 Best WordPress Plugins for Your Website

Physical replica of the WordPress logo with a hand around it.
Physical replica of the WordPress logo with a hand around it.
A WordPress website is like a high-quality vanilla ice cream. Sure, it’s pretty solid on its own, but with the right accompaniments, it becomes even better. The trick is knowing what those accompaniments are and being able to recognize when you’re at risk of loading on too much and losing…

4 Ways to Improve Your Click-Through Rate in Google Ads

Business team looking at click-through rate data
Business team looking at click-through rate data
For the average business today, ad spend is increasing. As the internet becomes more crowded and changes to search engine algorithms become more complex, pay per click advertising has become one the most effective, traffic-generating ways of getting maximized results from your digital marketing efforts. Pay-per-click advertising is a great…

5 Tips for Creating Video Ads That Convert

Graphic computer screen showing video ads.
Graphic computer screen showing video ads.
You’ve probably heard all the statistics about how important video ads are for today’s marketing strategies. It’s engaging, informative and audiences just can’t seem to pull themselves away from it. The numbers on the amount of video being watched on social media every day are staggering. It has become common…

Why A Marketing Attribution Strategy Is Key for SEO

Group of marketers creating attribution strategy.
Group of marketers creating attribution strategy.
Marketing attribution is a strategy that allows businesses to identify crucial marketing touchpoints that exist along the customer journey. These touchpoints range from the first introduction to the point of conversion. The key goal of attribution is to determine which touchpoints and channels of engagement have the most significant impact…

Why Testimonials Are Critical to Succesful Web Design

5 Star Ranking Formed By Wooden Blocks Symbolizing The Use of Testimonials.
5 Star Ranking Formed By Wooden Blocks Symbolizing The Use of Testimonials.
Building trust with your audience is an important part of growing a business. Cultivating an online reputation is key to establishing trust within target markets. This seems straightforward enough, but no business is born with a ready-made reputation. It’s a lot like trying to secure a car loan with no…