5 Tips for Improving Your Display Advertising

Cartoon Graphic of people working on advertising for their brand.
To say that we’re a society that has a passing interest in technology and the internet would be a tremendous understatement. It’s estimated that the average person spends nearly 6 hours a day online – nearly as much time as the average person spends working. What’s equally alarming is that the amount of time we spend on the internet has doubled in the last decade. More and more businesses are looking to display advertising to reach consumers. What this means for businesses like yours is that the digital landscape is growing increasingly congested. Although people are spending more time on…

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Is Negative SEO Really a Threat to Your Business?

SEO cartoon graphic
SEO cartoon graphic
You’ve invested a lot of resources into search engine optimization in an attempt to create a solid digital presence and reputation. You’ve done everything you should, so you should be able to sit back and reap the rewards of a job well done. Aside from paying attention to performance metrics…

4 Skills to Look For in a Top Notch Web Designer

Building or redesigning your business website can be a huge undertaking. True, there are some reputable DIY web design platforms that make it look incredibly easy but these sites often fall short when it comes to creating websites that meet the demands of SEO and the modern consumer’s digital preferences.…

7 Outdated SEO Tactics to Avoid

Colored pencils and a notepad with an SEO tactics illustration.
Colored pencils and a notepad with an SEO tactics illustration.
SEO Tactics You Should Avoid A strategy for search engine optimization is a crucial part of building your presence online, and there is plenty of advice floating around the internet on the dos and don’ts of SEO. Still, search engine marketing has changed significantly over the years and what worked…