WordPress 5.0 Update

As you may have heard, the controversial WordPress 5.0 has officially been released to the public. Read on below to learn more about what's changed and what we're doing to ensure your site is 5.0 ready.  What's New Gutenberg is the name of the new editor that has been introduced in the latest major release of WordPress. The long-standing WYSIWYG editor is being phased out in favor of a new "block editor." While the new block editor has more features for drafting content, it also comes with a brand new interface that can change the way that many plugins have…

The Whiteboard

WordPress 5.0 Update

As you may have heard, the controversial WordPress 5.0 has officially been released to the public. Read on below to learn more about what's changed and what we're doing to ensure your site is 5.0 ready.  What's New Gutenberg is the name of the new editor that has been introduced…

Designing the Perfect PPC Landing Page

Illustration graphic of a person searching the web online and it leading them to different landing pages
Illustration graphic of a person searching the web online and it leading them to different landing pages
A well-designed landing page is the cornerstone of any pay per click advertising strategy. It doesn’t matter how optimized your PPC ads are; if their corresponding landing page isn’t designed to transform prospects into leads, then the entire campaign will fall flat. While you’ve probably designed your entire website with…

5 KPIs That Matter for Your PPC Campaign

Business woman analyzing KPIs through charts and graphs on a large table
Business woman analyzing KPIs through charts and graphs on a large table
As a business, it’s impossible to measure your success without tracking the right performance elements accurately. Metrics that companies use to track their success are called key performance indicators, or KPIs. When you’re investing money in digital strategies like pay per click advertising (PPC), measuring your results with the right…