Digital Marketing

4 Tips for Writing Your Highest Performing AdWords Ad Copy Ever

December 17, 2018Joel Mehler

When it comes to maximizing your pay per click advertising budget, Google AdWords is one of the most effective, profitable channels. On average, businesses bring in $2 for every $1 spent on an AdWords campaign. There’s nothing shabby at all about an AdWords ROI.  Achieving positive ROI through PPC campaigns comes through quality AdWords ad copy, and we’re here to help.

Analysis dashboard shown on a computer monitor in a contemporary office setting.

Certain things help Google ads generate an excellent ROI, and one of them is great ad copy. However, if you’ve ever tried your hand at creating copy for pay per click Google ad, then you already know this isn’t an easy feat. Not only are you bound to space limitations but creating copy that compels an audience can be a frustrating process.

Fortunately, there are few tricks of the trade that make writing amazing AdWords ad copy much easier. Here are few tips to get you started.

Consider Consumer End Goals in Your Keyword Strategy

You’ve done the keyword research and took a peek at what your competitors were doing with their own paid ad campaigns. From this, you’ve probably realized that there is a lot of competition for specific keywords and as a result, most ads are very similar in content. This approach doesn’t help any single ad stand out.

Instead of designing your ad copy around the high demand keywords that everyone else is using, create copy that addresses the customer’s problem or question. The key is to talk about them, the solution they’re looking for and not so much about yourself.  

For instance, a popular keyword approach for a chiropractor might be to create content focused on “coping with back pain.” Great content would take a solution centered approach by using keywords like “heal back pain” instead.

Establish Your Own Strong Points

Your AdWords copy has a tremendous job to do, with limited space to accomplish it. The last thing you want to do is waste precious space competing in territory where you might not win.

For example, one of your competitors is known for providing a cost value that your business just can’t afford to match. Don’t waste ad space on copy that tries to win them over from a budget standpoint. Instead, focus on what separates you as the brand worthy of the click.

Numbers Can Be Worth More Than Words

If you want ad copy that generates a response, conside adding numbers to your text. Numbers, such as percentages, statistics, savings amount, etc. are effective at capturing instant attention. In one study, about 40% of the top performing branded AdWords copy contained numbers of some type.

When using numbers, remember that they always need strong text to back them up. Instead of depending on facts and figures to do all the work, use them to boost copy that’s well written and composed for a very specific target audience.

Get Help When You Need It

Nothing can get an impressive stream of traffic moving to your website like a great AdWords campaign – but only if your ad copy has been written to win. If you have no interest in wasting time or money on a flat campaign, we’re the PPC management agency that can create AdWords content that gets noticed. Contact Double Up Digital today to learn more about our range of digital marketing services.

Joel Mehler

A graduate of the University of Alabama, Joel was first introduced to digital marketing and SEO while participating in an international internship program in Barcelona, Spain. Joel maintains consistent oversight on strategy performance, client relations and day-to-day operations. Joel is an avid traveler and spends much of his free time in search of Atlanta’s next fun trend.