It’s the start of a brand new year, and with that comes a fresh perspective on how you’re going to grow your business. You already know that a professionally developed website is non-negotiable, but do you know what that means in 2019? The beginning of the year is a great time to look at the website design trends and consider how you can update your website to meet the expectations of your audience. Here are five web design trends that matter most to consumers in 2019.

Critical Web Design Trends in 2019

Desk with multiple devices on it. All devices have the same website up showcasing responsive web design.

Speed and Responsiveness

You’ve probably already heard that speed is a critical element of your website design, but this year, you can expect to have the concept drilled in even deeper. With Google’s recent algorithm updates and focus on a mobile-first index, web development that hasn’t taken speed and mobile responsiveness into consideration will fall flat.

2019 is going to be all about designing your website to appeal to the comfort and usability of your visitors, a growing number of which will be coming from mobile devices. Speed and responsive design need to be at the top of your list this year as they have become a staple of web design trends.  

Neat and Tidy

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This year, we’re going to see some fluctuations in the visual appearance of websites. Some are going for bold color or asymmetrical graphical elements. All of this will help to break up the monotony of the push toward neutral, clean design in previous years.

Even with this new aesthetic direction, clean and tidy will be the commonalities between high performing websites. Think along the lines of ample blank space for the eyes to rest, easy navigation and content that’s easy to consume from mobile devices.

Background Video

When visitors land on your website, they’re expecting something to capture their attention. If what you’re showing them is an endless wall of text, you’re going to see your bounce rate skyrocket in 2019. Today’s consumer wants to feel visually engaged, and few things accomplish this goal better than background video.

Background video can tell the story of your brand without blocks of text to break up the visual appeal of your web design. This element is going to be a powerful tool on single page web designs, which are also trending this year.

AI Technology and Chatbots

chatbot answering questions online, robot assistant help on website

As AI technology has become more sophisticated and accessible, more businesses are going to be using it to better connect with their visitors, and we’re going to see more chatbots with capabilities of providing the visitor with human-like conversation make their way onto websites this year.

Gone are the days of flat, robotic AI technology and chatbots that did little more than annoy your visitors. Today’s chatbot is intelligent and contributes to a more personalized experience.

Personalization

Speaking of a more personalized experience, site visitors are expecting more out of you concerning personalization than ever before. Features that web designers have previously used primarily for e-commerce sites are going to become more popular across all industries. Look for customization to include elements that encourage movement along the sales funnel by turning each visit to your site into a continuation from last, essentially creating a customer story that ends with a conversion.

Web Design Trends & Trendsetters

We’re excited to see what’s going to happen in the world of web design in 2019. By staying current and even creating our own web design trends, our firm has the knowledge and expertise to help your business grow in the digital frontier. Contact Double Up Digital and speak to one of our expert web designers today.

About The Author

Avery Williams

Avery is a graduate of the University of North Carolina at Chapel Hill (Go Heels!) where she studied Media & Journalism, with a focus on interactive media and graphic design. Avery’s passion for UX/UI design and development led her to the Double Up team where she enjoys creating the next best website and designing premier user experiences.

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