It doesn’t take a search engine marketing guru to know that a steady stream of traffic moving toward your website is a crucial component of digital success. The concept seems pretty simple, but once you get in there and start digging around, you find out that SEO is more complicated than it appears on the surface. Finding a way to increase domain authority for your site is crucial for a successful SEO campaign.
A major challenge that businesses face is accurately assessing the effectiveness of their digital strategy. There are different ways of measuring your site’s performance, one of the most important being your domain authority.
What Is Domain Authority?
Domain authority is a metric that essentially measures the likelihood that Google will rank you on page one of search results. It takes into consideration the various SEO and user experience elements that are included within Google’s algorithm and produces a guess at how well your site will be ranked. The higher your domain authority, the more likely your site is to make it onto page one of the search results.
How to Increase Domain Authority
If your site’s domain authority (DA) isn’t as high as you need it to be, there are steps you can take to boost your number. Here are 5 easy ways to boost your site’s domain authority today.
High Quality, Linkable Content
Quality content is crucially important for domain authority. Content that’s engaging, relatable and valuable to your audience is going to encourage sharing via social media and maybe even earn you a few backlinks from reputable sites. Creating quality, linkable content is one of the best things you can do for DA.
Internal Links that Promote Exploration
External links are important for boosting your domain authority but so are internal links. An intuitive internal linking strategy that makes it easy for your audience to navigate further into your site and explore additional pages is a positive for domain authority. Begin by pouring through your existing content and adding in links to relevant web pages.
The level of user experience that’s provided with your website design is huge for domain authority and responsive design is at the top of that list. Considering that so many people are using their smartphones to access the internet, building a site that caters to the mobile consumer with responsive design is non-negotiable.
What you do outside of your own website can have a significant impact on your domain authority. Strategies like guest blogging increase awareness of your business, produce backlinks and work to build your online reputation. Just don’t spread yourself too thin. Limit guest blogging to industry relevant, quality sites that have an impressive DA of their own.
On Page SEO
Finally, do a complete assessment of your current approach to on-page SEO. Dig through metrics and look at important SEO elements like speed, meta tags, optimized images, site architecture and the overall quality of your content strategy.
Improve Your Domain Authority Today
You want to improve your search results and we’re here to help. At Double Up Digital, we offer a full range of SEO services that are targeted to increase your visibility online. We can provide the insights and strategy that will boost your domain authority. Contact Double Up Digital today to discover how our strategic approach to search engine marketing can make your business more successful.