When it comes to online marketing, things can change in the blink of an eye. Not only does new technology change the landscape, but the expectations of digital consumers are constantly shifting. What this means is that the internet marketing strategy that worked beautifully for you last year might be far from relevant today. Are those digital marketing mistakes negatively affecting your bottom line?
Often, a business will settle into a grove with their digital marketing and then not give it much thought. The problem is things change too fast and if you don’t keep up with what’s new, you’re going to end up making mistakes that are costly to your business.
What Digital Marketing Mistakes Should You Avoid?
To avoid the costs of a lackluster strategy for your business, here are 5 of the most common – and costly – digital marketing mistakes to avoid.
Not Staying Up to Date
The rate at which technology advances is astounding. For proof, we just need to look back over the past decade and see the advancements in mobile technology, voice assistants, artificial intelligence and virtual reality. What may have seemed futuristic a few years ago is now everyday life for your target audience.
One of the biggest mistakes a business can make is failing to keep up with the pace of technology. You will want to stay current with app development, technology used by social networks, and new analytics tools to measure the success of your digital campaigns.
Not Paying Attention to Results
It’s absolutely crucial that you’re paying attention to analytics, measuring results and adapting your internet marketing strategy as necessary.
Analyzing your strategy doesn’t need to be overly complicated. Just make sure you have thorough, up-to-date data and analytics tools in place. For example, Google Analytics, SEMRush, Sumo or HubSpot.
Neglecting Mobile Responsive Design
Is your website built with responsive design and is your content optimized for the mobile consumer? If not, you’re missing crucial opportunities for engagement and conversions. It’s not too late to jump on the mobile bandwagon. Start with a mobile friendly web-design and then work on adding in other elements that appeal to the mobile consumer, like local SEO or video content.
Short-Lived Content
Content is one of the most valuable components of your online marketing strategy. What makes for great content today? Well, evergreen is a good place to start. You want to create content that goes deeper into topics and will work to continually attract new visitors.
The rules are simple. Create quality content that’s engaging, evergreen, drenched in information and value and designed for your target audience.
Shortsighted Goals
Finally, one of the costliest mistakes is focusing too much attention on new customer acquisition and not devoting efforts to moving traffic through the sales funnel. After all, the goal is to build revenue and your chances of converting someone who has made several steps into the customer journey is greater than that of a first-time visitor. Make sure you’re appealing to every stage of the customer journey with your marketing strategy.
Avoid Costly Digital Marketing Mistakes and Increase Your Revenue
The surest way to avoid costly mistakes is by working with a digital agency that lives and breathes internet marketing. Whether you’re a new business or well established and need a boost, Double Up Digital can help. Contact us for more information on our marketing services today.
