If you’re like most small businesses, you’ve at least dipped your toes into the pool of digital marketing and have experimented a little with how different strategies affect your business’s performance. Maybe you’ve even spent a fair amount of time delving into search engine optimization or pay per click methods and have had some decent success.
All of this has been fine and good, but you feel like your business needs something more – a push that really helps it build up some traction online. You’ve heard about pay per click advertising, but you have a few reservations, especially since pay per click (PPC) requires more of a monetary commitment that the strategies you’ve used in the past.
Why Consider Pay Per Click?
This is a completely relatable point of view for many businesses; however, PPC could be the marketing channel that propels your business forward. Here are a few things to consider when deciding if PPC is right for you.
Pay Per Click Is Measurable, Trackable and Helps You Learn More About Your Market
Small businesses usually don’t have the advantage of major market research like some larger scale businesses do. This limitation can make it difficult to determine who you want to target in your digital marketing strategy and how to reach them. Search engine optimization provides some measurable insights, but they’re not as specific and targeted as what you get with PPC.
For instance, using Google Analytics, you can track traffic that arrives on one of your landing pages through a Google Ad and then follow that traffic through to conversion – giving you a clearer picture of consumer behaviors along the way.
Pay Per Click Delivers Results Quickly
SEO is a vital component of digital success. The only problem is that it is a long-term process in producing measurable results. It can take months to see a difference in performance and conversions with an SEO campaign. While you’re spending time waiting to see what happens, you’re also missing out on an opportunity to instantly connect with your target market.
SEO shouldn’t be kicked to the curb, but PPC can enhance it by producing faster results – often within a few days but sometimes within hours. This is important for businesses that need a boost in leads and conversions now and can’t afford to wait around for SEO to start producing results.
PPC Marketing Is Cost-Effective
It’s true, pay per click advertising dips into your marketing budget more than other types of digital marketing strategies. Even with this, PPC is one of the most cost-effective and profitable options you have for growing your business online. The average return on a pay per click ad is $2 for every $1 spent. This is an incredible ROI and one that should ease your worries about getting in over your head with PPC.
Pay Per Click Professionals
All this said, the one mistake that some businesses do make is attempting to build a PPC campaign on their own, without the help of an experienced digital marketing professional. A digital agency that knows PPC inside and out can ensure that you see an impressive return with your campaign. Contact us today and let us introduce your business to the benefits of pay per click advertising.
