Voice assistants are everywhere, and a growing number of us are taking advantage of the convenience they provide. Think of how much easier it is to ask Alexa a question than to stop what you’re doing and type it into a search bar. Continue reading to learn how to create content that is optimized for voice search.
The rise of voice has been influential in changing how we engage with the internet. It has also created a few new challenges – like breaking away from the old standards of search engine optimization and adopting an approach that is equally effective for voice search queries.
Optimizing Content for Voice Search
Don’t despair. Optimizing content for voice search isn’t that complicated. A few simple modifications are all you need to attract more traffic from all types of search queries. Here are a few easy, effective ways of creating SEO content that’s voice search friendly.
Identify Long Tail Keywords
The main difference between voice and text search queries is the language that’s used. Think about how someone might search for a pizza restaurant. If an inquiry is text-based, it might be something like “pizza near me.” Texting requires focus, so search engine users are more likely to keep it short and sweet.
Voice search is different because search engine users are more included to speak in complete sentences. A voice search might sound something like “What is the nearest pizza restaurant that serves beer?” This means that you need to rethink your keyword strategy and include long tail keywords that occur more frequently in voice searches.
Create Content Based Around Voice Search Intent
Intent has become a major focus of search engine marketing in general but it’s especially important for content that captures the attention of voice users. Voice search offers internet users the opportunity to better communicate what they’re looking for. As a result, the search engines are better able to pick up on the underlying intent of the search.
Instead of creating content that is built solely around a keyword strategy, think about the question, problem or need that is fueling your audience’s search queries and create content that offers solutions.
Write Short, But Go Long
Considering that so many voice searches are initiated on mobile devices, it’s important to structure your content to appeal to the mobile consumer. Structuring content in short, digestible paragraphs that can be easily pulled out and displayed on mobile screens is important.
Secondly, just because the voice user wants to consume content in short snippets doesn’t mean that they’re willing to compromise on value. Long form content that delivers information, insights, and answers that your audience can really sink their teeth into is going to get more traction with voice searches than short, keyword stuffed pieces that fail to deliver any real value.
Act Natural and Be Yourself
Finally, don’t get so caught up in SEO that you lose your natural voice. Today, your audience demands authenticity, no matter how they’re reaching you. If you want to know how to let your personality shine with content that’s optimized for voice search, we’re here to help. Contact Double Up Digital to learn more about our SEO services and how we can increase your visibility in voice searches today.