Every aspect of your digital marketing strategy is designed with one purpose in mind – to lead the consumer along the path of conversion. Yet, only 22% of businesses are satisfied with their conversion rates. Unless you’re a member of that small minority, you need a plan for encouraging visitors across the finish line, and it all starts with keeping them on your site just a little longer. Fortunately, there are ways to turn your web traffic into conversions. Take a look at five strategies that perform for encouraging longer visits and support the visitor on their journey to
How To Keep Web Traffic on Your Site Longer
Attract the Right Web Traffic
First things first, if you want visitors to stay around long enough to convert, you need to make sure you’re attracting the right audience from the start. If you’ve been throwing every single hat into the ring of your marketing strategy and hoping that something works, you’re taking the wrong approach.
Step back and target your digital marketing attempts. Using analytics, uncover the segment of your audience that’s most likely to convert and learn how to reach out to them through strategic content and keyword usage, social media outreach, pay per click ads and other digital marketing tactics. Properly understanding your web traffic is critical to conversions.
Improve Your Content Strategy
Once someone has landed on your site, you need to give them a reason to hang around. Quality content that’s relevant to your brand and the consumer’s needs can easily accomplish this goal. We’re not just talking about updating your business blog weekly, although that can be part of a successful content strategy.
You should also consider how content fits into your overall website design. Have you made it so that quality content stands out and is easy to find? Does the static content on your homepage encourage someone to want to read more? Have you tapped into the engagement that video brings? Look at your content strategy and discover how to elevate it.
Optimize Navigation & Speed
Today’s consumer has absolutely zero patience for sites that are slow to load or difficult to navigate. It’s crucial that your web development include strategies that allow your site to load instantly and translate seamlessly across multiple devices – such as responsive design.
Plus, there are just too many sites out there to justify wasting time on one that makes it near impossible to find what you’re looking for. Keep navigation streamlined to avoid roadblocks that encourage exits.
Update Your Appearance
It’s difficult to be completely unbiased when looking at your own web design, but if your site is too cluttered, too visually stimulating or looks like it stepped right out of 2001, then you’re going to accomplish the exact opposite of meeting your lead generation goals. You have to consider your website design and how it is affecting user experience.
Keep your site design clean, with plenty of white space that allows the visitor’s eyes to rest and easily find their way around your pages. Keep the purpose of each page clear and stay true to a common theme throughout to provide the most intuitive and cohesive experience.
Finally, even if you think things are going along swimmingly, don’t neglect to update your website and keep current with changes in technology. Whether it’s responsive design or simply updating the colors to match your existing branding, it’s always apparent when upkeep has been put on the back burner, and it’s a significant deterrent for your visitors.
Would you like to learn more about keeping visitors on your site longer? We’re the website design company that can help. Contact us today and let one of our web designers show you how the right approach to design can help you meet your goals with a free user experience audit.