Practically every business today is online, and you would be hard-pressed to find a successful one that didn’t have a great website and a strategic approach to search engine marketing. This makes perfect sense – your customers are online, so you should be also. If there is a problem with this, it’s that the internet has become so crowded that it’s difficult to stand out, even when you’re following SEO best practices to the letter.
If you want to see more traffic, leads and conversions heading in your direction, it might be time to move past the basics of search engine optimization and look at a few advanced tactics that are generating better, faster results for businesses online.
SEO Tactics to Boost Traffic
There are a tremendous number of online searches happening every day, and it’s estimated that 70-80% of search engine users completely ignore paid ads and focus only on organic results. Showing up at the top of those organic results is crucial for increasing visibility and traffic. Here are 3 advanced search engine optimization tactics that will put you there.
Local SEO to Reach a Targeted Audience
When you want to boost exposure, it’s important to get yourself out there on any platform where you’ll have the chance to engage with the most critical segment of your audience. This usually involves social media, email campaigns, and other outreach tactics. These are great, but if you want to attract the audience that’s most likely to boost your traffic today, local SEO is a must.
You might already be doing a few local search engine optimization basics, like including a Google map on your website or creating content that’s of interest to a local audience. There are a few more tactics that can further increase visibility and get people moving to your website or door.
For instance, taking the time to optimize a Google My Business page and then making sure you have consistent listings across multiple directories. Additionally, using structured data is a great way of making it easier for people to find you and engage with your brand while easily providing them with the information they’re looking for.
Demonstrate Expertise with Content
The days of content being used only as vehicle for keywords and links are long gone. If your content isn’t working to contribute value to your audience and build a reputation of expertise for your brand, then it isn’t performing at maximum capacity.
Take a look at your current content strategy. Are you going deep into topics, answering the questions that hundreds of other blogs haven’t already covered? Don’t shy away from longer form content that provides the space to demonstrate your expertise and consider high impact video to deliver your message.
Update Your Web Design
Web design can be a long and laborious process, so once you’ve got a site that you love it’s easy to breathe a sigh of relief and call it a day. The only problem is that web design is a significant aspect of SEM and falling behind on trends in user experience can affect how much traffic comes your way and how long visitors stay.
Don’t neglect regular site checkups and updates as necessary. Pay particular attention to mobile responsiveness, speed, navigation, and other key UX factors.
Are you ready to adopt an approach to search engine optimization that will have you leaping ahead of the competition in organic search? We have the SEO services that will help. Contact Double Up Digital today to learn more.