The goal of every business is to generate and continue to build revenue. In order for this to happen, you need to attract new customers and nurture them to conversion, which is the point where they finally say yes and invest in your business. Here’s how to increase website conversions.

There’s a lot of thought and energy that goes into attracting new prospects into the sales funnel, but where many businesses tend to lose steam is in the follow through. It’s just as important to invest energy in transforming leads into conversions, and your website is the place this is going to happen.

Steps to Increase Website Conversions

If you’re ready to start seeing a return on your digital marketing investment, here are 3 ways to increase website conversions for your business.

Produce an Exceptional User Experience

When a person first visits your website, they’re beginning a journey with your business. When this happens, one of two things usually takes place. They’ll either like what they see and show interest in moving forward or something will turn them off and they’ll back out, unlikely to be seen again.

One of the key motivating factors in which direction they take is user experience (UX). UX is basically the measure of usability, function, and enjoyment that a person gets when they engage with your website. If you’re not meeting their UX expectations, they’re probably not going to hang around.

The first priority on your list should be assessing your website and determining if it meets the expectations of your audience for form and function. If not, it’s time to consider a new website built with UX/UI design.

Targeted Landing Pages

Landing pages should perform to drive home conversions, but this is only going to happen if they’re targeted toward a specific segment of your audience and aligned with the link that brought them there.

Take a minute and look at your landing pages. Does the page make sense for the person landing there, and have they been designed to lead the visitor on a journey that ultimately ends in conversion? Build landing pages that are simple but direct in their message, provide key information and make it easy for the lead to take the next step through action-oriented CTAs.

Content that Moves

Very few people convert the first time they land on a website. You need a strategy that leads the visitor to the next step, that doesn’t leave the visitor feeling like they’re being sold to. Content is the ultimate tool for moving leads through your sales funnel and delivering conversions.

Remember that your website meets visitors along each stage of their journey. This means that you should have content that appeals to visitors at each point. For example, an introductory video is great for your home page, but you’ll also want to create content that answers questions, establishes trust, and demonstrates your authority to those that are closer to the point of conversion.

Generate Conversions with a Fresh Approach to Internet Marketing

These are just a few of the ways that you can start boosting your conversion rate today. At Double Up Digital, we’re able to provide you with even more strategies for success. If you’re ready to finally see some upward movement in your conversion rate, contact Double Up Digital and speak with one of our CRO experts today.

About The Author

Joel Mehler

A graduate of the University of Alabama, Joel was first introduced to digital marketing and SEO while participating in an international internship program in Barcelona, Spain. Joel maintains consistent oversight on strategy performance, client relations and day-to-day operations. Joel is an avid traveler and spends much of his free time in search of Atlanta’s next fun trend.

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